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February, Houston & the CBB’s Busy Business Time

The “business” of the Beef Checkoff takes place every day, everywhere…but a whole lot of Checkoff business will happen this February in Houston at the Cattle Industry Convention and Cattlemen’s Beef Board’s (CBB) Winter Business Meeting.

For starters, Checkoff contractors will provide the board with year-to-date status reports on projects that were funded in September. This step provides an added layer of accountability and ensures all programs are on task and on schedule. Checkoff Program Committees also affirm committee purpose statements and initiatives as outlined in the Beef Industry Long Range Plan in preparation for FY23 Authorization Requests.

Finally, Houston is where the CBB’s next round of leaders will be selected. In November and December, members interested in running for positions on the officer team, Executive Committee or Beef Promotion Operating Committee submitted applications. Members of the CBB’s eight-person Nominating Committee review these applications, interview the candidates and then make recommendations to the CBB. In Houston, the full board will cast votes and elect the leaders.

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