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Consumer Trust Committee


Grow consumer trust in beef and beef production through greater adoption and understanding of industry best practices


  • Drive adoption of traceability
  • Align and collaborate with traditional and non-traditional partners to tell the positive story of beef cattle production
  • Expand efforts in educating the general public about the BQA program and its impact on animal well-being
  • Develop a direct-to-consumer beef safety campaign
  • Demonstrate beef’s positive sustainability message and key role in regenerative agriculture
  • Develop crisis management plans

Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.

Consumer Trust Committee Beef Board Members

John Ferry headshot


John Ferry

Corinne, Utah

Cortney Lawrence headshot

Cortney Blasingame-Lawrence

Woodlake, California

April Bonds headshot

April Bonds

Saginaw, Texas

Sarah Childs headshot

Sarah Childs

Lake Placid, Florida

Kimberly D'Anella headshot

Kimberly D’Anella

Wenonah, New Jersey

Melissa Daniels headshot

Melissa Daniels

Nicasio, California

Trish Dowton headshot

Trish Dowton

Ellis, Idaho

Dana Ehrlich headshot

Dana Ehrlich

Newton, Massachusetts

Jeri Hanson headshot

Jeri Hanson

Comfrey, Minnesota

Daphne Holterman headshot

Daphne Holterman

Watertown, Wisconsin

Gina Hudson headshot

Gina Hudson

Belvidere, Nebraska

Bill McLaren headshot

Bill McLaren

Pacific, Missouri

Janet Parker headshot

Janet Parker

Seminary, Mississippi

Justin Rahn headshot

Justin Rahn

Mount Carroll, Illinois

Creed Ward headshot

Creed Ward

Volga, West Virginia

Michael White headshot

Michael White

Vernon, Texas

Consumer Trust Committee Federation Members

Jesse Larios headshot


Jesse Larios

Holtville, California

Jenni Birker headshot

Jenni Birker

Garrison, Iowa

Ralph Blalock, Jr.

Lucama, North Carolina

George Cooksley

George Cooksley

Anselmo, Nebraska

Tim Cooley headshot

Tim Cooley

Maricopa, Arizona

Vendal Fairchild headshot

Vendal Fairchild

Oak Grove, Louisiana

Stacy Hadrick

Faulkton, South Dakota

Fred Helbling headshot

Fred Helbling

Mandan, North Dakota

Leslie Hendry headshot

Leslie Hendry

Lysite, Wyoming

Nancy Jackson, DVM

Nancy Jackson, DVM

Eupora, Mississippi

Wes Jensen headshot

Wes Jensen

Circle, Montana

Jaret Moyer headshot

Jaret Moyer

Emporia, Kansas

Travis Schunk headshot

Travis Schunk

Clare, Michigan

Don Terry

Henderson, Tennessee

Shannon Wilson headshot

Shannon Wilson

Canyon, Texas