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Consumer Trust Committee

Purpose:

Grow consumer trust in beef and beef production through greater adoption and understanding of industry best practices

Initiatives:

  • Drive adoption of traceability
  • Align and collaborate with traditional and non-traditional partners to tell the positive story of beef cattle production
  • Expand efforts in educating the general public about the BQA program and its impact on animal well-being
  • Develop a direct-to-consumer beef safety campaign
  • Demonstrate beef’s positive sustainability message and key role in regenerative agriculture
  • Develop crisis management plans

Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.

Consumer Trust Committee Beef Board Members

McLaren, Bill

Co Chair

Bill McLaren

Pacific, Missouri

Cortney Blasingame-Lawrence

Woodlake, California

Sarah Childs

Lake Placid, Florida

Kimberly D’Anella

Wenonah, New Jersey

Melissa Daniels

Nicasio, California

Trish Dowton

Ellis, Idaho

Ehrlich, Dana

Dana Ehrlich

Newton, Massachusetts

Grande, Lynda

Lynda Grande

Columbus, Montana

Jeri Hanson

Comfrey, Minnesota

Daphne Holterman

Watertown, Wisconsin

Gina Hudson

Belvidere, Nebraska

Janet Parker

Seminary, Mississippi

Bill Post

Chandler, Minnesota

Justin Rahn

Mount Carroll, Illinois

Creed Ward

Volga, West Virginia

Michael White

Vernon, Texas

Consumer Trust Committee Federation Members

Co-Chair

Jesse Larios

California

Jenni Birker

Garrison, Iowa

Ralph Blalock, Jr.

Lucama, North Carolina

George Cooksley

Anselmo, Nebraska

Tim Cooley

Maricopa, Arizona

Spencer Ellis

Lovell, Wyoming

Vendal Fairchild

Oak Grove, Louisiana

Fred Helbling

Mandan, North Dakota

Wes Jensen

Circle, Montana

Flint Johns

Okeechobee, Florida

Jaret Moyer

Emporia, Kansas

Don Terry

Henderson, Tennessee

Shannon Wilson

Canyon, Texas