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Consumer Trust Committee

Purpose:

Grow consumer trust in beef and beef production through greater adoption and understanding of industry best practices

Initiatives:

  • Drive adoption of traceability
  • Align and collaborate with traditional and non-traditional partners to tell the positive story of beef cattle production
  • Expand efforts in educating the general public about the BQA program and its impact on animal well-being
  • Develop a direct-to-consumer beef safety campaign
  • Demonstrate beef’s positive sustainability message and key role in regenerative agriculture
  • Develop crisis management plans

Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.

Consumer Trust Committee Beef Board Members

McLaren, Bill

Co-Chair

Bill McLaren

Pacific, Missouri

Baldwin, Bill

Bill Baldwin

Mitchell, Nebraska

Blackmon, Aubrey

William “Aubrey” Blackmon

Houston, Arkansas

Debler, Randall

Randall Debler

Alma, Kansas

Trish Dowton

Ellis, Idaho

Ehrlich, Dana

Dana Ehrlich

Newton, Massachusetts

Jeri Hanson

Comfrey, Minnesota

Daphne Holterman

Watertown, Wisconsin

Gina Hudson

Belvidere, Nebraska

Medeiros, Melvin

Melvin Medeiros

Laton, California

Justin Rahn

Mount Carroll, Illinois

Jody Rogers

Yuma, Colorado

Senn, CW

CW Senn, Jr.

York, South Carolina

Smith, Don

Don Smith

Sulphur Springs, Texas

Stephen Sothmann

Washington, District of Columbia

Michael White

Vernon, Texas

Consumer Trust Committee Federation Members

Co-Chair

VeaBea Thomas

Harrold, South Dakota

Jenni Birker

Garrison, Iowa

Ralph Blalock, Jr.

Lucama, North Carolina

George Cooksley

Anselmo, Nebraska

Tim Cooley

Maricopa, Arizona

Kathy Creighton-Smith

Florence, Montana

Spencer Ellis

Lovell, Wyoming

Jon Haindl

Cooks, Michigan

Fred Helbling

Mandan, North Dakota

Flint Johns

Okeechobee, Florida

Jesse Larios

California

Jaret Moyer

Emporia, Kansas

Don Terry

Henderson, Tennessee

John Thompson

St. Francisville, Louisiana

Zachary Yanta

Runge, Texas