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Consumer Trust Committee

Purpose:

Grow consumer trust in beef and beef production through greater adoption and understanding of industry best practices.

Initiatives:

  • Drive the adoption of traceability for all U.S. cattle to help promote U.S. beef through (verified) value-added programs; while protecting the health & well-being of cattle and our markets from the effects of contagious diseases
  • Intensify efforts in educating consumers as well as supply chain decision makers about the benefits of animal care programs like BQA and their impacts on animal well-being
  • Align and collaborate with traditional and non-traditional partners to tell the positive story of beef cattle production
  • Develop a direct-to-consumer beef safety campaign
  • Demonstrate beef’s positive sustainability message and key role in regenerative agriculture
  • Develop crisis management plans

Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.

Consumer Trust Committee Beef Board Members

John Ferry headshot

Co-Chair

John Ferry

Corinne, Utah

Appointed in 2022

Sarah Childs

Lake Placid, Florida

Reappointed in 2024

Kimberly D'Anella headshot

Kim D’Anella

Wenonah, New Jersey

Reappointed in 2024

Melissa Daniels headshot

Melissa Daniels

Nicasio, California

Reappointed in 2024

Jeri Hanson headshot

Jeri Hanson

Comfrey, Minnesota

Reappointed in 2023

Ed Hildenbrand

Huntingburg, Indiana

Appointed in 2023

Jason Hitch

Stillwater, Oklahoma

Reappointed in 2023

Gina Hudson headshot

Gina Hudson

Belvidere, Nebraska

Reappointed in 2024

Marisa Kleysteuber

Garden City, Kansas

Appointed in 2024

Andrew Kopic

Jacksonville, Florida

Appointed in 2023

Cortney Lawrence headshot

Cortney Lawrence

Woodlake, California

Appointed in 2022

Janet Parker headshot

Janet Parker

Seminary, Mississippi

Appointed in 2022

Gwenna Prescott

Buhl, Idaho

Appointed in 2024

David Uhrig

Hermosa, South Dakota

Appointed in 2024

Creed Ward headshot

Creed Ward

Mid-Atlantic Unit: WV, SC

Appointed in 2022

Chloe Wilson

Sabinall, Texas

Appointed in 2023

Consumer Trust Committee Federation Members

Jesse Larios headshot

Co-Chair

Jesse Larios

Holtville, California

Keith Baxter

Rogersville, Missouri

Jenni Birker

Garrison, Iowa

George Cooksley

George Cooksley

Anselmo, Nebraska

Tim Cooley headshot

Tim Cooley

Maricopa, Arizona

Vendal Fairchild headshot

Vendal Fairchild

Oak Grove, Louisiana

Josh Geigle

Creighton, South Dakota

Placeholder member photo

Brooke Harward

New London, North Carolina

Fred Helbling headshot

Fred Helbling

Mandan, North Dakota

Leslie Hendry headshot

Leslie Hendry

Lysite, Wyoming

Wes Jensen headshot

Wes Jensen

Circle, Montana

Peter Lehning

Honeoye Falls, New York

Jennifer Lewis

Jonesville, Michigan

Jaret Moyer headshot

Jaret Moyer

Emporia, Kansas

Jeff Rudolph

Jeff Rudolph

Gothenburg, Nebraska

Jeff Sherfield

Spencer, Indiana

Shannon Treichel

Canyon, Texas