Researching Millennial Parents

In an effort to continue testing family friendly beef recipes, the checkoff conducted market research to determine what older millennial parents want for their families. Tests included 30 family mealtime recipe ideas, with winners including adding veggies in sauces for meals such as lasagna, sloppy joes, taco/burritos, chili and spaghetti, or in hamburger patties or ground beef crumbles for tacos.

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New USDA Grading Module

To better explain the procedures and technologies involved in quality and yield grading, the beef checkoff’s research team has developed a guided simulation and learning module.