Beef Board Searches for CEO


The Cattlemen’s Beef Promotion & Research Board (CBB) announces a national search to fill the position of Chief Executive Officer after accepting the resignation of current CEO Polly Ruhland in late August.

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Beef is Top Meal Choice

DYK according to the most recent Consumer Beef Index, beef remains a favorite meal choice, with three-out-of-four considering it one of their top choices for dinner? This is just another way your checkoff assesses the impact of the beef industry’s communications efforts on consumer attitudes and behaviors.

Learn more about your beef checkoff research!