American Beef Promotion Guidebook

What do Japanese consumers want? What do they need? A new American Beef Promotion Guidebook answers those questions.

Read more about how your checkoff is using education and information to promote U.S. Beef to Japanese retailers.

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Underutilized Beef Cuts

Did you know your beef checkoff sends short plates, chuck eye rolls, briskets, short ribs, tongue and outside skirts to Japan?

Read more about where these underutilized cuts go across the globe, and what that means to you as a beef producer.