Beef & Modern Technology

When you drive or ride 100 miles to check water and cattle on your ranch, drone technology can help give you a heads-up and prioritize where you need to be. Your checkoff is showing consumers how you use technology on your farm or ranch for efficient beef production.

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Studying Beef Sustainability

If we fed corn to humans instead of cattle, would land use be more sustainable?

Your beef checkoff is providing answers to this tough sustainability question, and more! Check out the new animated infographic.