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CBB Launches The Drive - An Initiative to Tell the Beef Checkoff story

The Drive shares Beef Checkoff stories and genuine insights with beef families, farmers and ranchers, industry leaders, and agribusiness. It is our way to be transparent and straightforward. These insights are shared through collaboration at the state level, in print, online and utilizing social media channels - keeping you connected to what matters to you. To receive updates from The Drive, visit DrivingDemandforBeef.com.

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Responsibly Raised Beef is a Family Affair

The Cattlemen’s Stewardship Review shows that responsibly raised beef is a family affair. An astounding 78% of farmers and ranchers intend to pass their operation on to future generations. Already, 58% of beef operations have been in families for three generations or more. Find out how good beef producers are and how they are getting better in this checkoff-funded report.