CBB Launches The Drive - An Initiative to Tell the Beef Checkoff story
The Drive shares Beef Checkoff stories and genuine insights with beef families, farmers and ranchers, industry leaders, and agribusiness. It is our way to be transparent and straightforward. These insights are shared through collaboration at the state level, in print, online and utilizing social media channels - keeping you connected to what matters to you. To receive updates from The Drive, visit DrivingDemandforBeef.com.
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