Rethink the Ranch


WATCH NOW: Your beef checkoff is showing consumers how beef producers are being effective stewards of the land and resources.

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Environmental Stewardship

Whether in Iowa or California, beef producers know the value that environmental stewardship brings to their farm or ranch. Your checkoff is sharing your story with consumers to help them understand how cattle farmers and ranchers use environmental practices to produce the world’s best-tasting beef.

Share what your checkoff is doing!