New Beef. It's What's For Dinner.


DYK your checkoff has relaunched the “Beef, It’s What’s for Dinner” campaign? That's right, 25 years later consumers are still loving this famous tagline! Read more about how we continue to help consumers learn how and where their food is produced!

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Beef WISE Study

Your checkoff helped fund research for the Beef WISE Study that provided evidence proving lean beef as part of a higher-protein diet can help with weight loss while maintaining muscle.

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