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America’s Cattlemen and Women Are Committed to Responsibly Raised Beef

The well-being of cattle is the top priority for 95% of producers. That’s according to the recently released Cattlemen’s Stewardship Review, a nationwide assessment of the U.S. beef community’s commitment to responsibly raised beef. The checkoff-funded report highlights improvements in animal welfare, beef quality, sustainability and community involvement. It’s all part of the checkoff effort to understand current production practices and communicate that story to consumers. Read about the Cattlemen’s Stewardship Review

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USMEF Heads to China To Discuss Trade Relations

Identifying opportunities to bring more US Beef to Asia was the focus of cattle industry leaders on a recent trip with the US Meat Export Federation (USMEF). Joan Ruskamp, chair of the Cattlemen’s Beef Promotion board and a cattle producer from Nebraska says that China and Japan have big differences and opportunities for increasing beef demand. One observation made by Ruskamp: in Chinese supermarkets the price per pound for low-end beef cuts were actually higher compared to a prime steak. Click here for more about Ruskamp's adventures in Asia and her perspective on the importance of the Beef Checkoff and USMEF programs to the US beef industry.