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Stakeholder Engagement Committee


Engage beef community stakeholders in programs that enhance understanding of the Beef Checkoff and advance the beef industry.


  • Measure, document, improve and communicate the net climate and environmental impact of beef production
  • Align and collaborate with traditional and non-traditional partners to tell the positive story of beef cattle production
  • Expand BQA program
  • Develop production/processing/marketing systems that result in sustained profitability in all sectors
  • Explore business models and risk management tools that result in more sustainable producer profit opportunities
  • Attract innovation and intellectual capital and cultivate the next generation of talent into the beef industry
  • Increase industry funds for beef marketing, promotion and research
  • Encourage the cooperation and collaboration of existing industry advisory committees to identify and prioritize research efforts
  • Educate producers, lawmakers and industry stakeholders on the benefits and impact of the Beef Checkoff
  • Cultivate preventative animal care and wellness technologies

Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.

Stakeholder Engagement Committee Beef Board Members

Boe Lopez headshot


Boe Lopez

Springer, New Mexico

Appointed in 2022

Monte Bordner headshot

Monte Bordner

Sturgis, Michigan

Appointed in 2022

Placeholder member photo

Don Cain Jr. DVM MS

Broken Bow, Nebraska

Appointed in 2024

Marsha Corbin

Dover, Missouri

Appointed in 2023

Gary Daniel

Cypress Inn, Tennessee

Appointed in 2021

Jack Geiger

Robinson, Kansas

Appointed in 2023

Debbie Gill headshot

Debbie Gill

Chico, Texas

Reappointed in 2023

Connie Hass headshot

Connie Hass

Trinidad, Colorado

Appointed in 2022

Steve Hobbs

Great Falls, Montana

Reappointed in 2022

Don Hubbell

Batesville, Arkansas

Appointed in 2023

John Kriese

Branchport, New York

Appointed in 2023

Evan Lesser headshot

Evan Lesser

Palco, Kansas

Appointed in 2022

Kristin McQueary headshot

Kristin McQueary

Elko, Nevada

Appointed in 2022

Ben Peterson

Judith Gap, Montana

Appointed in 2023

Gaye Pfeiffer

Mulhall, Oklahoma

Appointed in 2024

Terry Quam

Lodi, Wisconsin

Appointed in 2023

Jimmy Taylor

Cheyenne, Oklahoma

Reappointed in 2021

VeaBea Thomas headshot

VeaBea Thomas

Harrold, South Dakota

Appointed in 2022

Stakeholder Engagement Committee Federation Members


June Loseke

Columbus, Nebraska

Larry Barthle

Dade City, Florida

Dean Black

Somers, Iowa

Cole Gardner

Cole Gardner

Albuquerque, New Mexico

Placeholder member photo

John (J.W.) Irwin

Laurens, South Carolina

Larry Jones

Larry Jones

Holcomb, Kansas

Joe Lowe headshot

Joe Lowe

Grove, Kentucky

Brian Maler

Brian Malaer

Harwood, Texas

Nathan Martin

Centralia, Missouri

Tom McCall headshot

Tom McCall

Greenville, Virginia

Placeholder member photo

Jeri Moniz

Paauilo, Hawaii

Josh Mueller

Halstead, Kansas

Hilary Paplow

Sanborn, Minnesota

Allan Robison

Cable, Ohio

Corey Schultz

Schultz, Montana