Purpose: Engage beef community stakeholders in programs that enhance understanding of the beef checkoff and advance the beef industry.
• Measure, document, improve and communicate the net environmental impact of beef production.
• Align and collaborate with traditional and non-traditional partners to tell the positive story of beef cattle production
• Expand BQA program to include veriﬁcation
• Attract innovation and intellectual capital into the beef industry
• Encourage the cooperation and collaboration of existing industry advisory committees to identify and prioritize research efforts