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Stakeholder Engagement Committee


Engage beef community stakeholders in programs that enhance understanding of the beef checkoff and advance the beef industry.


  • Measure, document, improve and communicate the net environmental impact of beef production.
  • Align and collaborate with traditional and non-traditional partners to tell the positive story of beef cattle production
  • Expand BQA program to include verification
  • Attract innovation and intellectual capital into the beef industry
  • Encourage the cooperation and collaboration of existing industry advisory committees to identify and prioritize research efforts

Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.

Stakeholder Engagement Committee Beef Board Members

Malaer, Brian

Co Chair

Brian Malaer

Harwood, Texas

Bartholomew, Tammy

Tammy Bartholomew

Drexel, Missouri

Jackson, Katharine

Katharine Bruce

Myrtle Creek, Oregon

Cooper, Katie

Katie Cooper

Willow Creek, Montana

John Ferry

Corinne, Utah

Jason Frost

Washington, District of Columbia

Debbie Gill

Chico, Texas

Mary Graner

Huff, North Dakota

Hobbs, Steve

Steve Hobbs

Great Falls, Montana

Daniel Kniffen

Spring Mills, Pennsylvania

Lam, Jean

Jean Lam

Pauls Valley, Oklahoma

Mckee, Kristina

Kristina Oldfield McKee

Lebanon, Tennessee

Ryan Moorhouse

Amarillo, Texas

Perry, Philip

Philip Perry

Oskaloosa, Kansas

Becky Potmesil

Alliance, Nebraska

Steve Springer

Linden, Wisconsin

VeaBea Thomas

Harrold, South Dakota

Stakeholder Engagement Committee Federation Members

Co Chair

June Loseke

Columbus, Nebraska

Dean Black

Somers, Iowa

Darren Carter

Ninety Six, South Carolina

Neil Johnson

Jasper, Minnesota

Jess Kane

Bartlesville, Oklahoma

Sue Link

Elbert, Colorado

Al Lyman

Cambridge, Illinois

Travis Maddock

Davenport, North Dakota

Nathan Martin

Centralia, Missouri

Kiley Martinell

Dell, Montana

Tom McCall

Greenville, Virginia

Pat McDowell

Shamrock, Texas

Kyra O’Brien

Hepler, Kansas

Jeff Pettit

Sebree, Kentucky

Allan Robison

Cable, Ohio

Pat Shields

Bryan, Texas