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Beef Promotion Operating Committee

The Beef Promotion Operating Committee is defined in the Beef Act as the body responsible for developing the annual budget, which must be approved by the full Beef Board and USDA, for developing plans and programs in the areas of promotion, research, consumer information, industry information, foreign marketing and producer communications.

The Beef Promotion Operating Committee includes 10 producers elected by the Cattlemen’s Beef Board and 10 producers elected by the Federation of State Beef Councils. The Act and Order requires that the Beef Promotion Operating Committee contract with national, non-profit, industry-governed organizations to implement Beef Checkoff programs.

Beef Promotion Operating Committee Beef Board Members

Norman Voyles, Jr. headshot


Norman Voyles, Jr.

Martinsville, Indiana

Andy Bishop headshot

Andy Bishop

Cox's Creek, Kentucky

Katie Cooper headshot

Katie Cooper

Willow Creek, Montana

Cheryl DeVuyst headshot

Cheryl DeVuyst

Morrison, Oklahoma

Jeff Isenmann headshot

Jeff Isenmann

Rochester, Michigan

Torri Lienemann headshot

Torri Lienemann

Princeton, Nebraska

Bill McLaren headshot

Bill McLaren

Pacific, Missouri

Ryan Moorhouse headshot

Ryan Moorhouse

Amarillo, Texas

James "Jimmy" Taylor headshot

James “Jimmy” Taylor

Cheyenne, Oklahoma

Michael White headshot

Michael White

Vernon, Texas

Beef Promotion Operating Committee Federation Members

Brad Hastings headshot

Vice Chair

Brad Hastings

Amarillo, Texas

Dan Gattis headshot

Dan Gattis

Georgetown, Texas

Nancy Jackson, DVM

Nancy Jackson, DVM

Eupora, Mississippi

Chris Jeffcoat

Littlestown, Pennsylvania

Scott Lake headshot

Scott Lake

Laramie, Wyoming

Al Lyman headshot

Al Lyman

Cambridge, Illinois

Travis Maddock headshop

Travis Maddock

Davenport, North Dakota

Clark Price headshot

Clark Price

Hensler, North Dakota

Jeff Rudolph

Gothenburg, Nebraska