Beef Promotion Operating Committee

The Beef Promotion Operating Committee is defined in the Beef Act as the body responsible for developing the annual budget, which must be approved by the full Beef Board and USDA, for developing plans and programs in the areas of promotion, research, consumer information, industry information, foreign marketing and producer communications.

The Beef Promotion Operating Committee includes 10 producers elected by the Cattlemen’s Beef Board and 10 producers elected by the Federation of State Beef Councils. The Act and Order requires that the Beef Promotion Operating Committee contract with national, non-profit, industry-governed organizations to implement Beef Checkoff programs.

Beef Promotion Operating Committee Beef Board Members


Jared Brackett

Filer, Idaho

Cooper, Katie

Katie Cooper

Willow Creek, Montana

Debler, Randall

Randall Debler

Alma, Kansas

Hamilton, David

David Hamilton

Thedford, Nebraska

Isenmann, Jeff

Jeffrey Isenmann

Rochester, Michigan

McLaren, Bill

Bill McLaren

Pacific, Missouri

Mitchell, Bob

Bob Mitchell

Wauzeka, Wisconsin

Hugh Sanburg

Eckert, Colorado

James “Jimmy” Taylor

Cheyenne, Oklahoma

Norman Voyles, Jr.

Martinsville, Indiana

Beef Promotion Operating Committee Federation Members

Vice Chair

Buck Wehrbein

Mead, Nebraska

Katie Brenny

Mazeppa, Minnesota

Clay Burtrum

Stillwater, Oklahoma

Daniel Hanrahan

Cumming, Iowa

Brad Hastings

Amarillo, Texas

Chris Jeffcoat

Littlestown, Pennsylvania

Stacy McClintock

Soldier, Kansas

Clark Price

Hensler, North Dakota

Jeff Rudolph

Gothenburg, Nebraska

VeaBea Thomas

Harrold, South Dakota


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