The Beef Promotion Operating Committee is defined in the Beef Act as the body responsible for developing the annual budget, which must be approved by the full Beef Board and USDA, for developing plans and programs in the areas of promotion, research, consumer information, industry information, foreign marketing and producer communications.
The Beef Promotion Operating Committee includes 10 producers elected by the Cattlemen’s Beef Board and 10 producers elected by the Federation of State Beef Councils. The Act and Order requires that the Beef Promotion Operating Committee contract with national, non-profit, industry-governed organizations to implement Beef Checkoff programs.
Chair
Cheyenne, Oklahoma
Reappointed in 2021
Cox's Creek, Kentucky
Appointed in 2021
Willow Creek, Montana
Reappointed in 2021
Morrison, Oklahoma
Appointed in 2021
Ellis, Idaho
Reappointed in 2023
Thedford, Nebraska
Reappointed in 2022
Stillwater, Oklahoma
Reappointed in 2023
Rochester, Michigan
Reappointed in 2021
Amarillo, Texas
Appointed in 2021
Vernon, Texas
Reappointed in 2021
Vice Chair
Hensler, North Dakota
Dade City, Florida
Garrison, Iowa
Wamego, Kansas
Georgetown, Texas
Eupora, Mississippi
Littlestown, Pennsylvania
Laramie, Wyoming
Cambridge, Illinois
Davenport, North Dakota
