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Beef Promotion Operating Committee

The Beef Promotion Operating Committee is defined in the Beef Act as the body responsible for developing the annual budget, which must be approved by the full Beef Board and USDA, for developing plans and programs in the areas of promotion, research, consumer information, industry information, foreign marketing and producer communications.

The Beef Promotion Operating Committee includes 10 producers elected by the Cattlemen’s Beef Board and 10 producers elected by the Federation of State Beef Councils. The Act and Order requires that the Beef Promotion Operating Committee contract with national, non-profit, industry-governed organizations to implement Beef Checkoff programs.

Beef Promotion Operating Committee Beef Board Members


Jimmy Taylor

Cheyenne, Oklahoma

Reappointed in 2021

Andy Bishop headshot

Andy Bishop

Cox's Creek, Kentucky

Appointed in 2021

Katie Cooper

Willow Creek, Montana

Reappointed in 2021

Cheryl DeVuyst

Morrison, Oklahoma

Appointed in 2021

Trish Dowton

Ellis, Idaho

Reappointed in 2023

Dave Hamilton

Thedford, Nebraska

Reappointed in 2022

Jason Hitch

Stillwater, Oklahoma

Reappointed in 2023

Jeff Isenmann headshot

Jeff Isenmann

Rochester, Michigan

Reappointed in 2021

Ryan Moorhouse

Amarillo, Texas

Appointed in 2021

Michael White headshot

Michael White

Vernon, Texas

Reappointed in 2021

Beef Promotion Operating Committee Federation Members

Clark Price

Vice Chair

Clark Price

Hensler, North Dakota

Larry Barthle

Dade City, Florida

Jenni Birker

Garrison, Iowa

Barb Downey

Wamego, Kansas

Dan Gattis

Georgetown, Texas

Nancy Jackson, DVM

Nancy Jackson, DVM

Eupora, Mississippi

Chris Jeffcoat

Littlestown, Pennsylvania

Scott Lake

Laramie, Wyoming

Al Lyman

Cambridge, Illinois

Travis Maddock

Davenport, North Dakota