Beef Checkoff Program Areas

The Beef Promotion and Research Act and Order authorizes checkoff funds to be spent in the following program areas: promotion, research, consumer information, industry information, foreign marketing and producer communications.

By investing checkoff dollars in these specific program areas, dollars are spent more efficiently and effectively. Every decision about investing checkoff dollars into beef promotion, research, education, information and foreign-market development is directly tied to the Industry Long Range Plan. This ensures the Beef Checkoff is making targeted efforts toward driving consumer demand for beef.