Purpose:
This committee guides the development of programs designed to educate people regarding the value of the Checkoff, enhance the industry reputation, and standardize best practices in caring for cattle.
Primary audiences addressed by this committee include but are not limited to:
- Checkoff Investors
- Media Outlets
- Partners/Companies Who Support Beef Producers
Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.
