Purpose:
This committee guides the direction of research to continue the strong foundation necessary to understand the consumer and to provide objective scientific insights to advance beefs’ attributes.
Primary audiences addressed by this committee include but are not limited to:
- Scientists
- Researchers
- Science-based Organizations
- Research Institutions
- Other Programs that rely on Sound Science for Decision Making
Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.
