Industry Information

Maintains an accurate understanding of the beef industry and helps promote a positive cattle-marketing climate through dissemination of this information to key audiences and stakeholders.

About the Industry Information Program

The Beef Checkoff is dedicated to helping beef producers vocalize their commitment to producing safe, wholesome beef products. With the end goal of enhancing the image of the beef industry, Industry Information programs work to develop new markets, marketing strategies and increase efficiency and activities. These Beef Checkoff programs focus on issues, management, public relations and beef and veal quality assurance.

Contractors With Projects Funded Under Industry Information

National Cattlemen’s Beef Association (NCBA)

NCBA’s Beef Quality Assurance (BQA) program prepares beef producers to appropriately respond to issues and offers additional training to develop credible advocates within the beef community. Fiscal Year 2019 initiatives include:

  • Increasing participation in the Masters of Beef Advocacy (MBA) program which provides training to develop credible advocates and spokespeople within the beef community, equipping them with information and resources to readily engage in conversations and address consumer concerns about beef and how cattle are raised.
  • Conducting state issues/crises exercises and workshops.
  • Increasing the number of producers that are BQA-certified and promoting the understanding of the BQA program and the positive outcomes it provides for the cattle industry.

2019 Funding: $2,850,000

The Consumer Trust Committee was identified in the Long Range Plan to oversee projects for this program.


North American Meat Institute (NAMI)

NAMI logoNAMI’s Veal Quality Assurance (VQA) keeps veal top of mind with consumers and channel marketer decision makers, creating a more favorable and sustainable marketplace for veal. Fiscal Year 2019 initiatives include:

  • Providing ongoing program management to ensure 95% of all U.S. milk-fed veal are from VQA-certified farms.
  • Amplifying the veal industry’s story by hosting a food writers/influencer farm tour.
  • Refreshing vealfarm.com.

2019 Funding: $120,000

The Consumer Trust Committee was identified in the Long Range Plan to oversee projects for this program.


National Livestock Producers Association (NLPA)

NLPA logoNLPA develops and executes the annual Antibiotic Symposium. Fiscal Year 2019 initiatives include:

  • Engaging beef producers at the Antibiotics Symposium and presenting as part of a panel or interview to share insights and experiences.
  • Conducting five specific communication collaborations with One Health stakeholders.

2019 Funding: $60,000

The Consumer Trust Committee and the Safety Committee were identified in the Long Range Plan to oversee projects for this program.

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