Increase U.S. beef demand in international markets by leveraging unique attributes of U.S. beef.
- Drive the adoption of traceability for all U.S. cattle to help promote U.S. beef through (verified) value-added programs; while protecting the health & well-being of cattle and our markets from the effects of contagious diseases
- Identify and address export customer needs and values
- Collaborate with targeted partners to promote U.S. beef in foreign markets
- Invest in research, marketing, and education programs
Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.