Purpose:
This committee guides the development of programs designed to expand international market access for and promotion of U.S. beef.
Primary audiences addressed by this committee include but are not limited to:
- International Consumers and Food Industry Professionals and Decision Makers
- Credentialed Experts
- Educators
- Consumer Influencers
- Media
Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.
