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international marketing

International Marketing Committee

Purpose:

Increase U.S. beef demand in international markets by leveraging unique attributes of U.S. beef.

Initiatives:

  • Drive adoption of traceability
  • Identify and address export customer needs and values
  • Collaborate with targeted partners to promote U.S. beef in foreign markets
  • Invest in research, marketing, and education programs

Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.

International Marketing Committee Beef Board Members

Ross Havens headshot

CO-CHAIR

Ross Havens

Wiota, Iowa

Bill Baldwin headshot

Bill Baldwin

Mitchell, Nebraska

Rich Brown headshot

Rich Brown

Maryland, New York

Seth Denbow headshot

Seth Denbow

Weatherford, Texas

Cheryl DeVuyst headshot

Cheryl DeVuyst

Morrison, Oklahoma

Lynda Grande headshot

Lynda Grande

Columbus, Montana

Mary Graner headshot

Mary Graner

Huff, North Dakota

David Hamilton headshot

David Hamilton

Thedford, Nebraska

Jeff Isenmann headshot

Jeff Isenmann

Rochester, Michigan

Bilynn Johnson headshot

Bilynn Johnson

Happy, Texas

Larry Kendig headshot

Larry Kendig

Osborne, Kansas

Byron Lehman headshot

Byron Lehman

Newton, Kansas

Bill Lipscomb headshot

Bill Lipscomb

Prattville, Alabama

Caleb Plyler headshot

Caleb Plyler

Hope, Arkansas

Tucker Shaw headshot

Tucker Shaw

Caldwell, Idaho

William "Bill" Slovek headshot

William “Bill” Slovek

Philip, South Dakota

Wiseman, Shane

Shane Wiseman

Winchester, Kentucky

International Marketing Committee Federation Members

Fred Schuetze headshot

CO-CHAIR

Fred Schuetze

Granbury, Texas

Rosemary Anderson headshot

Rosemary Anderson

Whitman, Nebraska

Charles Bassett headshot

Charles Bassett

Dixon, Missouri

Jay Dalton headshot

Jay Dalton

Wells, Nevada

Gary Daniel headshot

Gary Daniel

Cypress Inn, Tennessee

Gary Deering headshot

Gary Deering

Sturgis, South Dakota

Barb Downey headshot

Barb Downey

Wamego, Kansas

Robert Fountain

Robert Fountain, Jr.

Adrian, Georgia

Andy Kellom

Hobson, Montana

Bill Lickley

Jerome, Idaho

Brett Morris headshot

Brett Morris

Ninnekah, Oklahoma

Kent Pruismann | Beef Checkoff

Kent Pruismann

Rock Valley, Iowa

Tracy Thomas

Kansas City, Kansas

Mark Voll

Sidney, Montana

Mark Wintch headshot

Mark Wintch

Milford, Utah

Richard Winter headshot

Richard Winter

Canyon, Texas