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international marketing

International Marketing Committee

Purpose:

Increase U.S. beef demand in international markets by leveraging unique attributes of U.S. beef.

Initiatives:

  • Drive the adoption of traceability for all U.S. cattle to help promote U.S. beef through (verified) value-added programs; while protecting the health & well-being of cattle and our markets from the effects of contagious diseases
  • Identify and address export customer needs and values
  • Collaborate with targeted partners to promote U.S. beef in foreign markets
  • Invest in research, marketing, and education programs

Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.

International Marketing Committee Beef Board Members

CO-CHAIR

Ross Havens

Atlantic, Iowa

Reappointed in 2023

Andrew Banchi

Trevor, Wisconsin

Appointed in 2024

Bree DeMontigny

Seneca, Nebraska

Appointed in 2024

Seth Denbow

Weatherford, Texas

Reappointed in 2023

Dave Hamilton

Thedford, Nebraska

Reappointed in 2022

Bilynn Johnson

Happy, Texas

Reappointed in 2022

Larry Kendig headshot

Larry Kendig

Osborne, Kansas

Appointed in 2022

Ted Kingsley

Colusa, California

Appointed in 2023

Bill Lipscomb headshot

Bill Lipscomb

Prattville, Alabama

Reappointed in 2023

Mitchel Logsdon

Munfordville, Kentucky

Appointed in 2023

Pat McDowell

Wheeler, Texas

Appointed in 2024

Hayley Moss

Hull, Iowa

Appointed in 2023

Warren Nop headshot

Warren Nop

Middlebury, Vermont

Appointed in 2022

Caleb Plyler headshot

Caleb Plyler

Hope, Arkansas

Reappointed in 2024

Tucker Shaw headshot

Tucker Shaw

Caldwell, Idaho

Reappointed in 2024

Larry Stomprud

Mud Butte, South Dakota

Appointed in 2023

International Marketing Committee Federation Members

Fred Schuetze headshot

CO-CHAIR

Fred Schuetze

Granbury, Texas

Ira Brackett

Kimberly, Idaho

Jay Dalton headshot

Jay Dalton

Wells, Nevada

Gary Deering headshot

Gary Deering

Sturgis, South Dakota

Barb Downey

Wamego, Kansas

Robert Fountain

Robert Fountain, Jr.

Adrian, Georgia

Patterson Freeman

Bradford, Tennessee

Jess Kane headshot

Jess Kane

Bartlesville, Oklahoma

Andy Kellom

Hobson, Montana

Jess Nehl

Mandan, North Dakota

Kent Pruismann | Beef Checkoff

Kent Pruismann

Rock Valley, Iowa

Amy Radunz

Ellsworth, Wisconsin

Richard Winter headshot

Richard Winter

Canyon, Texas