My Beef Board Members
International Marketing Committee
Increase U.S. beef demand in international markets by leveraging unique attributes of U.S. beef.
- Drive adoption of traceability
- Identify and address export customer needs and values
- Collaborate with targeted partners to promote U.S. beef in foreign markets
- Invest in research, marketing, and education programs
Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.
International Marketing Committee Beef Board Members
Maryland, New York
William “Bill” Slovek
Philip, South Dakota
International Marketing Committee Federation Members
Cypress Inn, Tennessee
Sturgis, South Dakota
Robert Fountain, Jr.
Rock Valley, Iowa
Kansas City, Kansas