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International Marketing Committee

Add to Calendar 02/01/2024 2:30pm 02/01/2024 4:30pm MM/DD/YYYY America/Denver International Marketing Committee Orange County Convention Center - S330 EF Meeting Room

CBB meetings are open. If you have questions, please contact the CBB office at (303) 220-9890.

Purpose Statement:

Increase U.S. beef demand in international markets by leveraging unique attributes of U.S. beef.

Welcome & Call to Order

• Introductions

Approval of:

• Agenda

• Minutes from 2023 Cattle Industry Summer Business Meeting

Committee Overview

• Review purpose statement, initiatives, and committee ground rules

• Beef Promotion Operating Committee outcomes

Contractor Engagement

• Description

• Program updates

• Questions

Wrap-up and Next Steps

• Questions

• Engagement and communication between meetings

• The next meeting will be in San Diego during the week of July 8th.


Related Resources

International Marketing Draft Agenda  Fill 1 Created with Sketch.

International Marketing Draft Minutes  Fill 1 Created with Sketch.