Purpose: Inspire consumers, and those who impact consumers, to make beef their preferred protein through targeted, innovative communication and marketing.
• Implement a marketing campaign that communicates beef’s advantage compared to alternative proteins
• Develop targeted marketing programs focused on the highest opportunity market segments
• Cultivate collaborative promotion partnerships
• Engage consumers in a memorable beef eating experience
• Develop a more interactive and exciting beef purchasing experience.
• Promote underutilized beef cuts and new variety meat products