My Beef Board Members 
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Domestic Marketing Committee

Purpose:

Inspire consumers, and those who impact consumers, to make beef their preferred protein through targeted, innovative communication and marketing.

Initiatives:

  • Implement a marketing campaign that communicates beef’s advantage compared to alternative proteins
  • Develop targeted marketing programs focused on the highest opportunity market segments
  • Cultivate collaborative promotion partnerships
  • Engage consumers in a memorable beef eating experience
  • Develop a more interactive and exciting beef purchasing experience.
  • Promote underutilized beef cuts and new variety meat products

Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.

Domestic Marketing Committee Beef Board Members

Sallie Miller headshot

CO-CHAIR

Sallie Miller

Briggsdale, Colorado

Trista Priest headshot

Trista Priest Brown

Santana, Kansas

Arin Crooks headshot

Arin Crooks

Lancaster, Wisconsin

Michael Echeverria

Bakersfield, California

Raymond Erbele headshot

Raymond Erbele

Streeter, North Dakota

Jason Hitch headshot

Jason Hitch

Guymon, Oklahoma

Diane Hoover headshot

Diane Hoover

Lebanon, Pennsylvania

Dwain Johnson headshot

Dwain Johnson

Archer, Florida

William "Bill" McDonald headshot

William “Bill” McDonald

Blacksburg, Virginia

Warren Nop headshot

Warren Nop

Middlebury, Vermont

Jenni Peters headshot

Jenni Peters

Bellevue, Iowa

Bill Post headshot

Bill Post

Chandler, Minnesota

Becky Potmesil headshot

Becky Potmesil

Alliance, Nebraska

Wesley Ratcliff headshot

Wesley Ratcliff

Oakwood, Texas

Jody Rogers headshot

Jody Rogers

Yuma, Colorado

Marty Stingley headshot

Marty Stingley

Ellensburg, Washington

Mark Sustaire headshot

Mark Sustaire

Winnsboro, Texas

Domestic Marketing Committee Federation Members

Daniel Hanrahan headshot

CO-CHAIR

Daniel Hanrahan

Cumming, Iowa

Brett Dailey headshot

Brett Dailey

Jordan, Montana

Joe Horstman headshot

Joe Horstman

West Lafayette, Indiana

Ken Krutz

Syracuse, New York

Douglas Maag

Vale, Oregon

Kenneth McKenzie headshot

Kenneth McKenzie

Encino, New Mexico

Todd Mortenson headshot

Todd Mortenson

Hayes, South Dakota

Jake Pannbacker headshot

Jake Pannbacker

Washington, Kansas

Becky Reed headshot

Becky Reed

Springfield, Ohio

Jeff Rudolph

Gothenburg, Nebraska

Steven Taylor headshot

Steven Taylor

Jerome, Idaho

Chloe Wilson headshot

Chloe Wilson

Sabinal, Texas

Jerry Yates headshot

Jerry Yates

Wardenville, West Virginia

Jason Zahn headshot

Jason Zahn

Towner, North Dakota