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Domestic Marketing Committee

Add to Calendar 07/10/2024 8:00am 07/10/2024 2:00pm MM/DD/YYYY America/Denver Domestic Marketing Committee Sapphire Ballroom M Hilton Bayfront 1 Park Blvd, San Diego, CA 92101

CBB meetings are open. If you have questions, please contact the CBB office at (303) 220-9890.

1. Welcome, Call to Order

2. Introductions

3. Approval

Agenda

2024 Cattle Industry Convention Meeting Minutes

4. Review Purpose Statement, Initiatives, Committee Ground Rules

Purpose Statement

Initiatives

Ground Rules

5. Authorization Requests (AR):

Describe AR presentation format

Tactic scoring

6. Contractor Presentations & Tactic Scoring

Present FY2025 AR Tactics

As a table, complete a scoresheet and comments for each tactic.

7. Wrap-up

Share scores and comments for each tactic.

8. Next Steps

Share results with Contractors and Beef Promotion Operating Committee (BPOC).

Wrap-up webinar following September BPOC meeting to review funding decisions.

9. Adjournment

10. Additional Meetings:

Checkoff Evaluation Committee Meeting: July 9, 2024 @ 9:30 AM-12:00 PM PT Sapphire Ballroom A

Checkoff Highlight Session: July 9, 2024 @ 2:00 PM-4:00 PM PT Sapphire Ballroom IM

Cattlemen’s Beef Board Meeting: July 10, 2024 @ 4:00 PM-6:00 PM PT Sapphire Ballroom LP

NCBA Board of Directors: July 10, 2024 @ 5:30 PM-7:30 PM PT Sapphire Ballroom BCFGJKNO

 

Related Resources

2024 SBM Domestic Marketing Agenda  Fill 1 Created with Sketch.

FY25 Domestic Marketing Tactic Quick Guide  Fill 1 Created with Sketch.

2024 SBM Domestic Marketing Meeting Minutes  Fill 1 Created with Sketch.