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Research

Provides the foundation for virtually all Beef Checkoff-funded information and promotion by supplying the science-based information related to beef nutrition, beef safety and pathogen resistance.

About the Research Program

Around the world, beef consumers demand high-quality, safe and nutritious products. As protein choices continue to expand, beef safety and nutrition research are key to ensuring that both domestic and foreign beef consumers have confidence in their purchasing decisions. The only way to maintain and grow this confidence is through strong and effective science-based communication. Beef Checkoff-funded research programs have been used to respond to industry, media and regulatory inquiries, as well as influencer and consumer concerns, by showcasing the beef industry’s commitment to science-based information and consumer education.

Contractors With Projects Funded Under Research

Foundation for Meat and Poultry Research and Education (FMPRE)

FMPRE conducts post-harvest beef safety research and science-based research on processed beef’s nutritional and health benefits. Fiscal Year 2021 initiatives include:

  • Conduct postharvest beef safety research, disseminate knowledge through meetings, webinars and other educational events, and engage with stakeholders to improve beef’s safety profile.
  • Assess the Beef Checkoff’s research impact over time by cataloging citations for research funded by the Checkoff and administered by the Foundation.
  • Manage the execution of FMPRE research projects on the nutritional and health benefits of processed beef.

2021 Funding: $646,144


National Cattlemen’s Beef Association (NCBA)

NCBA researches beef’s role in a healthy diet to share with the scientific community, improves beef’s unique taste attributes and develops new recipes. Fiscal Year 2021 initiatives include:

  • Build science-based evidence through research to inform beef safety decisions throughout the supply chain.
  • Showcase safety research content to influence the industry’s adoption of new scientific evidence and demonstrate its commitment to improving beef safety.
  • Conduct original human nutrition research studies on healthy diets, where beef is used as the primary source of dietary protein.
  • Execute original scientific research projects focused on improving product quality and taste consistency.
  • Provide culinary expertise to other national or state partner programs that showcase beef’s nutrition, innovation, value and ease of preparation.
  • Inform audiences (i.e., the scientific community, consumer or industry influencers, retail or food service, etc.) on how beef is sustainably raised today.
  • Convey industry thought leadership by authoring monthly key topic articles on retail sales and foodservice trends for the BIWFD website.
  • Continue to track consumer attitudes toward usage of and preference for beef in the Consumer Tracker.

2021 Funding: $8,250,764


United States Cattlemen’s Association (USCA) / Kansas State University (KSU)

KSU, through Beef Checkoff contractor USCA, facilitates the Meat Demand Monitor, a research project tracking U.S. consumer preferences, views and demand for meat with separate analysis for retail and foodservice channels. Fiscal Year 2021 initiatives include:

  • Grow the Meat Demand Monitor as a one-stop location for U.S. meat demand trends and assessment.
  • Create and post monthly and annual reports about U.S. meat demand.
  • Disseminate findings and implications to producers and industry stakeholders.

2021 Funding (as part of a three-year project): $359,126

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