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Safety & Product Innovation Committee

Purpose:

Enhance beef safety through adoption of science-based practices, and inspire the beef community to innovate (develop) products, packaging, and industry solutions.

Initiatives:

  • Develop a direct-to-consumer beef safety campaign
  • Use innovative methods and technologies to value carcasses based on eating satisfaction and red meat yield
  • Promote innovative online marketing, packaging and shipping solutions to enable the direct marketing of beef
  • Promote underutilized beef cuts and new variety meat products
  • Drive continuous improvement in food safety

Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.

Safety & Product Innovation Committee Beef Board Members

Co Chair

Torri Lienemann

Princeton, Nebraska

Anne Ilse Anderson

Austin, Texas

Celeste Blackburn

Jefferson City, Tennessee

Blackmon, Aubrey

William “Aubrey” Blackmon

Houston, Arkansas

Alfred Brandt

Linn, Missouri

David Bruene

Kelley, Iowa

Gwen Geis

Gillette, Wyoming

Hamilton, David

David Hamilton

Thedford, Nebraska

Connie Hass

Trinidad, Colorado

David Henderson

Tennessee Colony, Texas

Laurie Johnson

South Shore, South Dakota

Morales, Ernie

Ernie Morales

Devine, Texas

Stephen Sothmann

Washington, District of Columbia

John Thompson

Saint Francisville, Louisiana

Brandon VanderPoel

Visalia, California

Brian Warren

Newton Grove, North Carolina

Safety & Product Innovation Committee Federation Members

Co Chair

Chris Jeffcoat

Littlestown, Pennsylvania

Jerry Christie

Nashville, Arkansas

Jason Conrad

Dover, Florida

Michele Cutler

Elsie, Nebraska

Jordan Davis-Cook

Cordell, Oklahoma

Dan Gattis

Georgetown, Texas

Mark Harmon

Mount Vernon, Missouri

Timmery Hellyer

Lander, Wyoming

Larry Jones

Holcomb, Kansas

Jim Jordan

Talladega, Alabama

Joel Keith

Great Bend, Kansas

Leon Knirk

Michigan

Scott McGregor

Nashua, Iowa

James Ramm

Atkinson, Nebraska

Erin Stickel

Bowling Green, Ohio

Nikki Weston

Randolph, Utah