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Safety & Product Innovation Committee


Enhance beef safety through adoption of science-based practices, and inspire the beef community to innovate (develop) products, packaging, and industry solutions.


  • Develop a direct-to-consumer beef safety campaign
  • Use innovative methods and technologies to value carcasses based on eating satisfaction and red meat yield
  • Promote innovative online marketing, packaging and shipping solutions to enable the direct marketing of beef
  • Promote underutilized beef cuts and new variety meat products
  • Drive continuous improvement in food safety

Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.

Safety & Product Innovation Committee Beef Board Members


Torri Lienemann

Princeton, Nebraska

Anne Ilse Anderson

Austin, Texas

Celeste Blackburn

Jefferson City, Tennessee

Blackmon, Aubrey

William “Aubrey” Blackmon

Houston, Arkansas

David Bruene

Kelley, Iowa

Crabb, Robert

Robert Crabb, Jr.

Siler City, North Carolina

Edwards, DJ

DJ Edwards

Hamilton, Kansas

Hamilton, David

David Hamilton

Thedford, Nebraska

David Hutsell

Hartville, Missouri

Bob Mitchell

Wauzeka, Wisconsin

Morales, Ernie

Ernie Morales

Devine, Texas

Parent, Jack

Jack Parent

Swanton, Vermont

Irv Petsch

Meriden, Wyoming

Price, Charlie

Charlie Price

Oakwood, Texas

Stephen Sothmann

Washington, District of Columbia

Sumption, Eric

Eric Sumption

Frederick, South Dakota

Safety & Product Innovation Committee Federation Members


Chris Jeffcoat

Littlestown, Pennsylvania

Clay Burtrum

Stillwater, Oklahoma

Jerry Christie

Nashville, Arkansas

Jason Conrad

Dover, Florida

Michele Cutler

Elsie, Nebraska

Jordan Davis-Cook

Cordell, Oklahoma

Dan Gattis

Georgetown, Texas

Mark Harmon

Mount Vernon, Missouri

Timmery Hellyer

Lander, Wyoming

Larry Jones

Holcomb, Kansas

Jim Jordan

Talladega, Alabama

Joel Keith

Great Bend, Kansas

Leon Knirk


Scott McGregor

Nashua, Iowa

James Ramm

Atkinson, Nebraska

Erin Stickel

Bowling Green, Ohio

Nikki Weston

Randolph, Utah