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Safety & Product Innovation Committee


Enhance beef safety through adoption of science-based practices, and inspire the beef community to innovate (develop) products, packaging, and industry solutions.


  • Develop a direct-to-consumer beef safety campaign
  • Use innovative methods and technologies to value carcasses based on eating satisfaction and red meat yield
  • Promote innovative online marketing, packaging and shipping solutions to enable the direct marketing of beef
  • Promote underutilized beef cuts and new variety meat products
  • Drive continuous improvement in food safety

Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.

Safety & Product Innovation Committee Beef Board Members


Torri Lienemann

Princeton, Nebraska

Anne Ilse Anderson

Austin, Texas

Celeste Blackburn

Jefferson City, Tennessee

April Bonds

Saginaw, Texas

David Bruene

Kelley, Iowa

Sarah Childs

Lake Placid, Florida

Crabb, Robert

Robert Crabb, Jr.

Siler City, North Carolina

Kimberly D’Anella

Wenonah, New Jersey

Edwards, DJ

DJ Edwards

Hamilton, Kansas

Hamilton, David

David Hamilton

Thedford, Nebraska

David Hutsell

Hartville, Missouri

Lam, Jean

Jean Lam

Pauls Valley, Oklahoma

Bob Mitchell

Wauzeka, Wisconsin

Parent, Jack

Jack Parent

Swanton, Vermont

Price, Charlie

Charlie Price

Oakwood, Texas

Sumption, Eric

Eric Sumption

Frederick, South Dakota

Safety & Product Innovation Committee Federation Members


Chris Jeffcoat

Littlestown, Pennsylvania

Jerry Christie

Nashville, Arkansas

Michele Cutler

Elsie, Nebraska

Jordan Davis-Cook

Cordell, Oklahoma

Dan Gattis

Georgetown, Texas

Mark Harmon

Mount Vernon, Missouri

Timmery Hellyer

Lander, Wyoming

Larry Jones

Holcomb, Kansas

Joel Keith

Great Bend, Kansas

Scott McGregor

Nashua, Iowa

Dale Oeschger

Bay Port, Michigan

Jessie Pennell

Buckhannon, West Virginia

James Ramm

Atkinson, Nebraska

Larry Reeves

Elba, Alabama

Erin Stickel

Bowling Green, Ohio

Nikki Weston

Randolph, Utah