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Safety & Product Innovation Committee


Enhance beef safety through adoption of science-based practices, and inspire the beef community to innovate (develop) products, packaging, and industry solutions.


  • Develop a direct-to-consumer beef safety campaign
  • Use innovative methods and technologies to value carcasses based on eating satisfaction and red meat yield
  • Promote innovative online marketing, packaging and shipping solutions to enable the direct marketing of beef
  • Promote underutilized beef cuts and new variety meat products
  • Drive continuous improvement in food safety

Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.

Safety & Product Innovation Committee Beef Board Members

David Bruene headshot


David Bruene

Kelley, Iowa

Anne Ilse Anderson headshot

Anne Ilse Anderson

Austin, Texas

Celeste Blackburn headshot

Celeste Blackburn

Jefferson City, Tennessee

William "Aubrey" Blackmon headshot

William “Aubrey” Blackmon

Houston, Arkansas

Alfred Brandt headshot

Alfred Brandt

Linn, Missouri

Gwen Geis headshot

Gwen Geis

Gillette, Wyoming

David Henderson headshot

David Henderson

Tennessee Colony, Texas

Laurie Johnson headshot

Laurie Johnson

South Shore, South Dakota

Evan Lesser headshot

Evan Lesser

Palco, Kansas

Torri Lienemann headshot

Torri Lienemann

Princeton, Nebraska

Ernie Morales headshot

Ernie Morales

Devine, Texas

Stephen Sothmann headshot

Stephen Sothmann

Washington, District of Columbia

John Thompson headshot

John Thompson

Saint Francisville, Louisiana

Brandon VanderPoel

Visalia, California

Brian Warren headshot

Brian Warren

Newton Grove, North Carolina

Steve Wolfe headshot

Steve Wolfe

Kearney, Nebraska

Safety & Product Innovation Committee Federation Members

Timmery Hellyer headshot


Timmery Hellyer

Lander, Wyoming

Ty Breeden headshot

Ty Breeden

Quinter, Kansas

Jason Conrad headshot

Jason Conrad

Dover, Florida

Michele Cutler

Elsie, Nebraska

Jordan Cook

Jordan Davis-Cook

Cordell, Oklahoma

Randall Debler headshot

Randall Debler

Alma, Kansas

Dan Gattis headshot

Dan Gattis

Georgetown, Texas

Mark Harmon headshot

Mark Harmon

Mount Vernon, Missouri

Tracy Hatch

Randolph, Utah

Chris Jeffcoat

Littlestown, Pennsylvania

Jim Jordan headshot

Jim Jordan

Talladega, Alabama

Leon Knirk headshot

Leon Knirk

Quincy, Michigan

Scott McGregor

Nashua, Iowa

James Ramm

Atkinson, Nebraska

John Scanga

John Scanga

Ault, Colorado