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Beef Promotion Operating Committee

The Beef Promotion Operating Committee is defined in the Beef Act as the body responsible for developing the annual budget, which must be approved by the full Beef Board and USDA, for developing plans and programs in the areas of promotion, research, consumer information, industry information, foreign marketing and producer communications.

The Beef Promotion Operating Committee includes 10 producers elected by the Cattlemen’s Beef Board and 10 producers elected by the Federation of State Beef Councils. The Act and Order requires that the Beef Promotion Operating Committee contract with national, non-profit, industry-governed organizations to implement Beef Checkoff programs.

Beef Promotion Operating Committee Beef Board Members

Chair

Cheryl DeVuyst

Morrison, Oklahoma

Reappointed in 2024

Kalena Bruce

Stockton, Missouri

Appointed in 2024

Sarah Childs

Lake Placid, Florida

Reappointed in 2024

Bree DeMontigny

Valentine, Nebraska

Appointed in 2024

Ryan Moorhouse

Amarillo, Texas

Reappointed in 2024

Hayley Moss

Hull, Iowa

Appointed in 2023

Terry Quam

Lodi, Wisconsin

Appointed in 2023

Joan Ruskamp

Dodge, Nebraska

Appointed in 2024

Steve Springer

Linden, Wisconsin

Appointed in 2025

Doc Walker

Danvers, Illinois

Appointed in 2023

Beef Promotion Operating Committee Federation Members

Vice Chair

Travis Maddock

Maddock, North Dakota

Brian Admundson profile image with hat

Brian Amundson

Jamestown, North Dakota

Randall Debler headshot

Randall Debler

Alma, Kansas

John Ferry

Corinne, Utah

Daniel Hanrahan

Cumming, Iowa

Justin Iverson

Potomac, Montana

Scott Lake

Laramie, Wyoming

Peter Lehning

Honeoye Falls, New York

June Loseke

Columbus, Nebraska

John J. Schroeder

Cozad, Nebraska