Purpose:
This committee guides the development of programs that build relationships and content through third-party thought leaders and experts that in turn influence consumer decisions to buy and consume beef.
Primary audiences addressed by this committee include but are not limited to:
- Food Industry Professionals and Decision Makers
- Credentialed Experts
- Educators
- Consumer Influencers
- Media
Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.
