NEBPI: Beef on the Run at the 2017 New Balance Falmouth Road Race
Press Release via NEBPI, a subcontractor to the Beef Checkoff
Beef had an impressive presence during the 45th New Balance Falmouth Road Race on August 20th. Four Team Beef members started in Woods Hole, Massachusetts, and ran along the beautiful coast of Cape Cod into Falmouth Heights, with more than 12,000 other runners from the surrounding New England region and international areas.
Leading up to the race, the checkoff participated in the annual Falmouth Road Race Health & Fitness Expo which was visited by approximately 75,000 runners and their families. Visitors at the beef checkoff booth enjoyed beef jerky samples and learned about beef’s versatility and value as part of an athlete’s diet and lifestyle.
The checkoff partnered with Chrissy Carroll (pictured), Registered Dietitian, USAT Level 1 Triathlon Coach and blogger at Snacking in Sneakers to share “3 Reasons Why Runners Should Eat Beef” leading up to the race. She then posted a recap of her experience with Team Beef on her blog. Chrissy was on-hand during the expo to answer runners’ last-minute sports nutrition questions and explain how beef fits into the mix.
Pennsylvania beef producer and former Millennial 2 Millennial (M2M) Beef Advocate Ezra Swope noted, “Having the opportunity to interact with our consumers was an extremely valuable experience for me as a producer because it allowed me to understand their point of view. I would highly recommend that all beef producers join their state’s council staff at consumer events.”
At the beef booth, consumers had the chance to enter to win a steakhouse gift card by participating in an educational survey. Of those polled, only 36 percent were aware that 40 percent of food taken home by Americans goes uneaten; 87.5 percent of survey entrants had a favorable opinion of beef.
Events like the New Balance Falmouth Road Race allow the checkoff to engage directly with consumers, including athletes, to highlight beef’s taste and nutritional benefits as well as cooking techniques. Checkoff-funded research in the Northeast shows that consumers are interested in making changes to improve the healthiness of their lifestyle. Interacting face-to-face with them helps get their nutrition and cooking questions answered.
Media Contact: Kaitlyn Carey, firstname.lastname@example.org
Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.