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Beef Checkoff Contractors Share Program Highlights

On February 3-5, cattlemen and women from across the U.S. gathered for the 2021 Cattle Industry Winter Business Meetings, held virtually this year. Here, the cattle industry discussed current issues as a group and reviewed how the Beef Checkoff will adjust messaging and programs over the past several months to follow the newly adopted 2021-2025 Beef Industry Long Range Plan.

Beef Checkoff committee members from the Cattlemen’s Beef Board and Federation of State Beef Councils in each of the six different program committees – Consumer Trust, Domestic Marketing, International Marketing, Nutrition and Health, Safety and Product Innovation and Stakeholder Engagement – heard presentations during the Checkoff Highlight Session. These presentations explained how programs, research and education have creatively changed to drive beef demand.

A video of the full presentation can be viewed below.

Individual Contractor Presentations

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