On February 3-5, cattlemen and women from across the U.S. gathered for the 2021 Cattle Industry Winter Business Meetings, held virtually this year. Here, the cattle industry discussed current issues as a group and reviewed how the Beef Checkoff will adjust messaging and programs over the past several months to follow the newly adopted 2021-2025 Beef Industry Long Range Plan.
Beef Checkoff committee members from the Cattlemen’s Beef Board and Federation of State Beef Councils in each of the six different program committees – Consumer Trust, Domestic Marketing, International Marketing, Nutrition and Health, Safety and Product Innovation and Stakeholder Engagement – heard presentations during the Checkoff Highlight Session. These presentations explained how programs, research and education have creatively changed to drive beef demand.
A video of the full presentation can be viewed below.
Individual Contractor Presentations
- American Farm Bureau Foundation for Agriculture (AFBFA)
- Cattlemen’s Beef Board (CBB)
- Foundation for Meat and Poultry Research and Education (FMPRE)
- Meat Importers Council of America (MICA) with subcontractor Northeast Beef Promotion Initiative (NEBPI)
- National Cattlemen’s Beef Association (NCBA)
- North American Meat Institute (NAMI) with subcontractor New York Beef Council (NYBC)
- National Institute for Animal Agriculture (NIAA)
- United States Cattlemen’s Association (USCA) with subcontractor Kansas State University
- United States Meat Export Federation (USMEF)
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.