Get to Know Your Cattlemen’s Beef Board Members – John Ferry
John Ferry of Corinne, Utah, was recently appointed to the Cattlemen’s Beef Promotion & Research Board! Ferry operates a feedlot and farming business, and was recently honored as the national 2021 Environmental Stewardship Award Program (ESAP) award winner. He appreciates the proactive approach the CBB takes to tell the beef story to consumers and is looking forward to getting involved on the Consumer Trust committee. “While we often talk of farmers and ranchers being less than two percent of the population, we must be keenly aware that the other 98 percent has a minimal and sometimes skeptical opinion of beef food products and beef production,” he said. “’Who will tell the world our story if we don’t?’”
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.