My Beef Board Members 
Select State... 

2022 Checkoff Program Funding

How Beef Checkoff Dollars Will Be Spent During Fiscal Year 2022

The Beef Promotion and Research Act and Order authorizes Beef Checkoff funds to only be spent in the following program areas: beef promotion, research, education, information and foreign-market development.

Each September, beef industry organizations present proposals – referred to as Authorization Requests, or “ARs” – to the Beef Promotion Operating Committee, comprised of members of the Cattlemen’s Beef

Board and the Federation of State Beef Councils, to request funding for year-long marketing, education and research projects in these program areas. The organizations approved for funding are referred to as Beef Checkoff contractors.

Currently, the Beef Checkoff has nine contractors and three subcontractors. The contractors and their programs and projects are approved within each of the program areas for the fiscal year 2022 (October 2021 to September 2022).

Industry Information

Strives for an accurate understanding of the beef industry and helps maintain a positive cattle-marketing climate.


Builds discovery, access and confidence in veal and veal production. 2022 Funding: $74,210


Communicates the message that real beef’s great taste and nutrition can’t be replicated, and addresses the myths around beef and beef production among various audiences. 2022 Funding: $2,473,820


Supports the beef industry’s commitment to “One Health” – healthy humans, healthy animals – including the annual Antibiotics Symposium, which will focus on continued knowledge about responsible antibiotic use and the primary efforts aimed at combating antimicrobial resistance. 2022 Funding: $79,160

Consumer Information

Helps enhance beef’s image by sharing nutritional data and other positive messages with media, food editors, dietitians, physicians and others who influence consumers’ food knowledge.


Grows a scientifically-literate society through the beef-based STEM curriculum. Educators utilize STEM curriculum for their middle and high school students with plans for expansion into elementary classrooms this year. 2022 Funding: $926,000


Builds beef consumption in highly populated Northeastern U.S. cities by working with restaurants and grocery store chains, marketing to specific consumer groups and garnering support from regional nutrition influencers. 2022 Funding: $494,760


Increases consumer awareness of the Beef. It’s What’s For Dinner. brand campaign and positions beef as the number one protein with restaurants, culinary leaders, grocery stores and other markets through media relations. 2022 Funding: $6,234,020


Includes advertising, merchandising and new product development as well as training and promotional partnerships with restaurants and supermarkets that stimulate sales of beef and veal products.


Facilitates innovative approaches for consumers to access and purchase veal and enhances veal eating experiences by creating meal solutions that capitalize on taste, value and versatility. 2022 Funding: $356,230


Connects directly with consumers to promote beef through the iconic Beef. It’s What’s For Dinner. campaign. Through beef marketing and merchandising, Beef. It’s What’s For Dinner. educates and inspires consumers to purchase, prepare and enjoy beef. 2022 Funding: $9,202,600


The foundation for virtually all Checkoff-funded programs, this category of Checkoff projects provides science by providing science related to beef nutrition, beef safety and pathogen resistance.


Conducts post-harvest beef safety and science-based research on processed beef’s nutritional and health benefits. 2022 Funding: $500,000


Continues to examine beef’s role in a healthy diet to share with the scientific and nutrition community, improves beef’s unique taste attributes and develops new recipes. 2022 Funding: $8,100,000


This research will tackle the important areas surrounding consumer beef perceptions by looking into beef enrichment with omega-3 fatty acids. 2022 Funding: $210,000

Producer Communications

Informs producers and importers about how their Checkoff dollars are invested through a variety of efforts and initiatives.


Executes the producer communications program to convey to producers how their Beef Checkoff investment drives demand for beef. Producers engage with The Drive publishing platform, social media and thought leaders to access transparent and factual information on the Checkoff program. 2022 Funding: $1,850,000

Foreign Marketing

Develops international markets for U.S. beef through programs aimed at expanding international market penetration, gaining new market access, and improving global consumer perceptions.


Maximizes market access for U.S. beef around the globe, develops demand among new and existing buyers overseas, and increases value of the entire carcass through export support. 2022 Funding: $8,400,000

Contractor Key


American Farm Bureau Foundation for Agriculture


Cattlemen’s Beef Promotion and Research Board


Foundation for Meat and Poultry Research and Education


Kansas State University


Meat Import Council of America


National Cattlemen’s Beef Association


National Institute for Animal Agriculture


North American Meat Institute


Northeast Beef Promotion Initiative


New York Beef Council


United States Cattlemen’s Association


United States Meat Export Federation


Related Content

Up Next

Teaching the Teachers: Beef in Education

Your complimentary subscription is waiting.

The Drive

Subscribe to The Drive

Get the latest beef industry facts, statistics and stories showcasing the real ways your Checkoff dollars drive demand for beef here at home and around the globe.

Delivered by mail, email or both – The Drive is always complimentary.

Sign Up Today  Fill 1 Created with Sketch.