2022 Checkoff Program Funding
How Beef Checkoff Dollars Will Be Spent During Fiscal Year 2022
The Beef Promotion and Research Act and Order authorizes Beef Checkoff funds to only be spent in the following program areas: beef promotion, research, education, information and foreign-market development.
Each September, beef industry organizations present proposals – referred to as Authorization Requests, or “ARs” – to the Beef Promotion Operating Committee, comprised of members of the Cattlemen’s Beef
Board and the Federation of State Beef Councils, to request funding for year-long marketing, education and research projects in these program areas. The organizations approved for funding are referred to as Beef Checkoff contractors.
Currently, the Beef Checkoff has nine contractors and three subcontractors. The contractors and their programs and projects are approved within each of the program areas for the fiscal year 2022 (October 2021 to September 2022).
Strives for an accurate understanding of the beef industry and helps maintain a positive cattle-marketing climate.
Builds discovery, access and confidence in veal and veal production. 2022 Funding: $74,210
Communicates the message that real beef’s great taste and nutrition can’t be replicated, and addresses the myths around beef and beef production among various audiences. 2022 Funding: $2,473,820
Supports the beef industry’s commitment to “One Health” – healthy humans, healthy animals – including the annual Antibiotics Symposium, which will focus on continued knowledge about responsible antibiotic use and the primary efforts aimed at combating antimicrobial resistance. 2022 Funding: $79,160
Helps enhance beef’s image by sharing nutritional data and other positive messages with media, food editors, dietitians, physicians and others who influence consumers’ food knowledge.
Grows a scientifically-literate society through the beef-based STEM curriculum. Educators utilize STEM curriculum for their middle and high school students with plans for expansion into elementary classrooms this year. 2022 Funding: $926,000
MICA / NEBPI*
Builds beef consumption in highly populated Northeastern U.S. cities by working with restaurants and grocery store chains, marketing to specific consumer groups and garnering support from regional nutrition influencers. 2022 Funding: $494,760
Increases consumer awareness of the Beef. It’s What’s For Dinner. brand campaign and positions beef as the number one protein with restaurants, culinary leaders, grocery stores and other markets through media relations. 2022 Funding: $6,234,020
Includes advertising, merchandising and new product development as well as training and promotional partnerships with restaurants and supermarkets that stimulate sales of beef and veal products.
NAMI / NYBC*
Facilitates innovative approaches for consumers to access and purchase veal and enhances veal eating experiences by creating meal solutions that capitalize on taste, value and versatility. 2022 Funding: $356,230
Connects directly with consumers to promote beef through the iconic Beef. It’s What’s For Dinner. campaign. Through beef marketing and merchandising, Beef. It’s What’s For Dinner. educates and inspires consumers to purchase, prepare and enjoy beef. 2022 Funding: $9,202,600
The foundation for virtually all Checkoff-funded programs, this category of Checkoff projects provides science by providing science related to beef nutrition, beef safety and pathogen resistance.
Conducts post-harvest beef safety and science-based research on processed beef’s nutritional and health benefits. 2022 Funding: $500,000
Continues to examine beef’s role in a healthy diet to share with the scientific and nutrition community, improves beef’s unique taste attributes and develops new recipes. 2022 Funding: $8,100,000
USCA / KSU*
This research will tackle the important areas surrounding consumer beef perceptions by looking into beef enrichment with omega-3 fatty acids. 2022 Funding: $210,000
Informs producers and importers about how their Checkoff dollars are invested through a variety of efforts and initiatives.
Executes the producer communications program to convey to producers how their Beef Checkoff investment drives demand for beef. Producers engage with The Drive publishing platform, social media and thought leaders to access transparent and factual information on the Checkoff program. 2022 Funding: $1,850,000
Develops international markets for U.S. beef through programs aimed at expanding international market penetration, gaining new market access, and improving global consumer perceptions.
Maximizes market access for U.S. beef around the globe, develops demand among new and existing buyers overseas, and increases value of the entire carcass through export support. 2022 Funding: $8,400,000
American Farm Bureau Foundation for Agriculture
Cattlemen’s Beef Promotion and Research Board
Foundation for Meat and Poultry Research and Education
Kansas State University
Meat Import Council of America
National Cattlemen’s Beef Association
National Institute for Animal Agriculture
North American Meat Institute
Northeast Beef Promotion Initiative
New York Beef Council
United States Cattlemen’s Association
United States Meat Export Federation
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.