Olympic Athletes Choose Beef
Proper nutrition is crucial for athletes – what they consume impacts their strength, training, performance and recovery. Athletes and coaches have the highest standards and expectations for sports nutrition programs. That’s why the Beef Checkoff is showing them beef is a premier protein that should be included in their diets through the Build Your Base with Beef program executed by the South Dakota Beef Industry Council (SDBIC), Sanford Health and the Sanford Sports Science Institute.
Build Your Base
Launched in 2018, Build Your Base is a comprehensive sports nutrition program that showcases beef as the protein of choice. With a focus on young athletes in college and high school, this program strives to help those individuals prepare for a successful sports season through ready-to-use materials, best-in-class sports nutrition education and high-quality protein to support optimal performance. The Sanford Sports Science Institute supports and works with the Build Your Base program, adding tremendous credibility to what the program can help athletes accomplish. The institute is a recognized leader in sports science and sports medicine.
“Athletes and coaches are impressed with this program because it’s comprehensive, and it considers the entire plate,” says Suzy Geppert, executive director of the SDBIC and program director for the Build Your Base program. “This program makes beef the anchor of the meal while recognizing that it takes the whole plate to achieve nutritional success.”
Since its induction, Build Your Base has been implemented in 35 high schools and four universities, with an elementary program now in the development phase. This fall, Build Your Base will expand to 51 South Dakota high schools and will continue its work at the collegiate level.
Not only are student athletes participating in this program, but professional athletes from around the country are also powered by beef – including five track and field athletes that competed in the Tokyo Olympics:
Katie Nageotte, U.S. Olympic Trials Women’s Pole Vault Champion and Gold Olympic medalist.
DeAnna Price, U.S Olympic Trials Women’s Hammer Throw Champion
Chris Nilsen, U.S Olympic Trials Men’s Pole Vault Champion and Silver Olympic medalist.
Rudy Winkler, Team USA Men’s Hammer Throw member
Erica Bougard, Team USA Women’s Heptathlon member
These athletes all act as representatives and spokespersons for the Build Your Base program.
In addition to these athletes representing beef, the SDBIC executed other beef promotion tactics during the U.S. Olympic Team Trials Track & Field competition in Eugene, Oregon. Throughout the competition, athletes and attendees alike could see “Build Your Base with Beef” banners at every entrance and on the fences around the track. Eight thousand fans also received beef swag bags filled with Jack’s beef jerky and additional beef promotion items to enjoy. In total, 8,000 bags were distributed. Build Your Base was the only educational program showcased at the U.S. Olympic Team Trials Track & Field competition. Another highlight from the event was having NBC Sports Talk discuss the program and beef’s nutritional power.
The National Scholastic Athletics Foundation (NSAF) endorsed and highlighted the program at Hayward Field during their Outdoor Nationals competition, which immediately followed the trials. This foundation works with elite high school athletes across the U.S., with many becoming future Olympians.
Additionally, Build Your Base is currently endorsed by past NFL Detroit Lions player Zach Zenner, Miss Rodeo America Jordan Tierney and the Sioux Falls Storm football team.
In just a few short years, Build Your Base has evolved and grown significantly. It’s a flexible program that has seen success in all age groups. To have more athletes powered by beef, Build Your Base will be expanding in nine other states this fall: Pennsylvania, New York, Texas, Kansas, North Dakota, Iowa, Montana, Nebraska and Oklahoma.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.