The Drive in Five: Biosecurity and Consumer Insights
In this episode of The Drive in Five, we’re diving into why biosecurity is essential for every cattle producer and exploring the latest consumer research on attitudes toward beef.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.