Consumer Trends Reveal Beef’s Lasting Appeal
Despite high retail beef prices and ongoing economic uncertainty, consumer demand for beef remains strong. Looking ahead, emphasizing beef’s competitive advantages — such as being a top source of protein, superior in taste, nutritious, ideal for social gatherings and special occasions, and offering convenience and versatility — will remain crucial. Get access to the 2025 Beef Industry Review and Consumer Insights edition.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
