July Drive in Five
On this episode of The Drive in Five, hear about the new Checkoff-funded advertising campaign that is being delivered across various platforms, including online digital, social media, streaming radio, billboards and even broadcast TV. Additionally, learn how the Beef Checkoff is taking beef advocacy to an extraordinary level through the Checkoff-funded Trailblazer program.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.