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Beef Industry Consumer Insights

Understanding how consumer demand drivers, views, preferences and buying habits drive beef demand.

From identifying shifting trends to anticipating emerging consumer preferences, research helps the Beef Checkoff make informed decisions. By understanding consumer demand drivers, views, preferences and buying habits, Checkoff contractors can develop and execute targeted strategies and programs to successfully drive demand for beef. Check out the following key takeaways from the 2024 Beef Industry Review of Consumer Insights.
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Beef demand has remained strong as consumers repeatedly claim they will purchase beef, both in retail and foodservice settings. Consumers continue to rank beef as a top source of protein, superior in taste, nutrition and agree that it is good for social gatherings and special occasions.

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