Ranching Meets Conservation
Ranchers already know raising cattle protects the land, but many consumers don’t. That’s why the Checkoff-funded Beef. It’s What’s For Dinner. is investing in stories like this — filmed at VanWinkle Ranch in Colorado — to show how ranchers and conservationists work together. Watch how this episode of “Voices of the Outdoors” helps bridge the gap.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
