The Drive in Five – Episode 15
In this episode of The Drive in Five, find out what happens to consumer demand if beef safety is in doubt and the importance of beef safety research. Also, learn about how outdoor enthusiasts are learning about how raising beef and caring for the land go hand in hand.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
