40 Decades of Driving Beef Demand
The beef industry has changed a lot over the last four decades — and so has the way beef is promoted and protected in the marketplace. This short video reflects on 40 years of Beef Checkoff work and what it’s meant for beef demand over time. Watch for a straightforward look at where the program has been and where it’s headed next.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
