Delivering Lean Cuts

Selling steaks is relatively easy. Your checkoff works on the harder part - selling lesser known cuts, which adds value to the entire beef animal.

Watch to learn why Chuck Kiker, beef producer from Texas, is proud of the work the checkoff has done to deliver lean cuts the consumer wants.

 

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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