40 Years, 40 Facts: Building Beef Demand

For 40 years, the Beef Checkoff has worked to keep beef relevant, trusted and in demand. From consumer advertising and nutrition education to research, retail partnerships and foreign marketing, Checkoff-funded programs help connect beef with consumers at home and around the world. In this third installment in a four-part series, here are 10 more facts about how the Beef Checkoff drives demand for beef.

1. Consumer research helps the industry understand shoppers’ evolving preferences, perceptions and purchasing behaviors.
2. Programs equip nutrition and healthcare professionals with science-based beef nutrition research and resources.
3. Efforts reach restaurants, culinary leaders, grocery stores, retail partners and foodservice audiences.
4. Beef. It’s What’s For Dinner. content helps build consumer trust by showing the people, families and communities behind beef production.
5. Classroom resources help students learn how beef fits into agriculture, nutrition and sustainable food systems.
6. Teacher-focused programs bring beef production into classrooms through curriculum, farm tours, webinars and educational resources.
7. Research provides science-based information on beef nutrition, beef safety and product quality.
8. Influencer partnerships help reach new consumer audiences with beef messaging and recipes.
9. Beef. It’s What’s For Dinner. advertising campaigns run in traditional print publications and on social media, websites and Connected TV like Netflix, Hulu, Peacock and more.
10. Sports partnerships help beef reach fans, families and young consumers through team sponsorships, athlete partnerships, stadium promotions and performance nutrition education.