Cattlemen’s Beef Board Releases 2025 Impact Report
The Cattlemen’s Beef Board (CBB) has released its 2025 Impact Report. This report follows an updated format introduced in 2024, including the CBB’s annual financial statement and Beef Checkoff program evaluations all in one document.
“Even in a period of historically tight cattle supplies and higher retail prices, consumers continue choosing beef,” said Ryan Moorhouse, 2025 CBB chair. “That sustained demand doesn’t happen by chance. It reflects decades of strategic investment through the Beef Checkoff to promote beef, build consumer trust and reinforce its value in a competitive protein marketplace. The 2025 Impact Report highlights the measurable results of that work and the return it delivers to producers.”
The 2025 Impact Report provides a comprehensive overview of the FY25 Authorization Requests supported by the Beef Checkoff across its six program areas: Promotion, Research, Consumer Information, Industry Information, Foreign Marketing and Producer Communications. For each Authorization Request, the report details the responsible contractors and subcontractors, allocated budgets, program objectives and documented outcomes. It also outlines specific tactics, progress toward defined performance goals, key insights gained and measures of efficiency. Together, this information offers beef industry stakeholders a transparent, results-driven view of how Checkoff investments are being put to work.
Colorful graphics provide interesting data about producer attitudes on the Beef Checkoff, as well as current consumer trends and behaviors. Easy-to-scan QR codes quickly link to online resources about the CBB and the Beef Checkoff, including organizational structure, audited financials, governing documents, contractors, webinars, meetings and events, and the award-winning producer newsletter, The Drive.
Readers of the Impact Report will also find results from an independent review conducted by Agralytica Consulting in 2025. The firm assessed the breadth and depth of Checkoff-funded nutrition research and evaluated how effectively those findings are communicated to consumers. Additionally, Agralytica examined the research design, data management and application processes used in the Consumer Market Research and Meat Demand Monitor programs to ensure they meet high standards of rigor and relevance.
“I encourage anyone who wants a deeper understanding of how the Beef Checkoff is working on behalf of producers and importers to spend time with the 2025 Impact Report,” said Greg Hanes, CEO of the Cattlemen’s Beef Board. “It offers a clear, data-driven look at the programs and partnerships advancing beef promotion, research and education, while also identifying insights that will help guide our work in the years ahead. The Checkoff’s success is built on collaboration, and this report underscores the essential role it plays in strengthening beef demand and keeping beef the protein of choice.”
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
