your investment is opening new doors for beef

Nutritional Research Helps Change Consumer Perception

"Consumers are very concerned about the nutritional value of the food they eat," says Joan Ruskamp, beef producer from Dodge, Nebraska. "The most important message we can communicate about beef is that it's healthy."

Research has always played an important role in the checkoff's ability to respond to changing consumer demands. With more lean cuts available than ever before, beef gives consumers the high nutritional value they’re looking for, with a relatively low calorie count."It's important for checkoff dollars to be using research money for nutrition because that is the reason we eat beef," says Ruskamp. "Sure we like the taste, the flavor and the smell, but if it's not good for us, consumers aren't going to buy it."

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