Building Consumer Confidence Builds Demand for Beef
From the pasture to the kitchen, your checkoff contributions work to build consumer confidence at every stage
of production. These investments help drive demand for beef, and are all part of a comprehensive strategy
focused on safety, quality, animal welfare, antibiotic stewardship and getting the word out to consumers.
“When consumers understand the level of care that goes into the production of their beef, they feel better
about enjoying it,” says Joan Ruskamp, Cattlemen’s Beef Board