Consumer Information

Doctors Learn About Beef

Doctors and BeefIn conjunction with the American Academy of Family Physicians annual conference in San Antonio, TX, the beef checkoff provided family doctors with a closer look at beef production by visiting a nearby cattle ranch and learned about antibiotic stewardship. More than 50 doctors participated and event surveys revealed remarkably positive shifts in attitudes regarding positives of beef outweighing the negatives of beef. Multiple doctors reported there was “much more science involved in raising cattle than I knew.” In addition, the beef checkoff’s research on beef and heart health was chosen to represent innovative research relevant to family medicine

True Beef Educator Guide

True BeefThe newly launched “True Beef: Pasture to Plate” educator’s guide has been downloaded nearly 200 times with equivalent distribution of the True Beef documentary, produced by Pflugerville Independent School District (TX).  Engagement from Masters of Beef Advocacy graduates have helped increase the distribution of this resource nationwide.

Beef Checkoff Additional Resources:

The beef production story is told through, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.

Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.

Consumers can go to for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.

Consumers looking for nutrition and dietary information about beef can go to to order or download materials and research information, or find a schedule of nutrition events and seminars.

Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to, an informational site housing current information regarding for consumers, producers and beef industry representatives.

A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at

Addressing beef nutrition with a focus on the classroom, offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.