Health Professionals Webinar
In July 25, the beef checkoff hosted a webinar, Nutrition Strategies for Infants and Children, to share the emerging evidence supporting nutrient-dense protein, including beef, as a first solid food in an infant’s diet and address important nutrient requirements for nourishing the early stages of life. After the webinar, the 600+ health professionals who participated were able to take a quiz and claim continuing education credits. A recording of the webinar will be available for a year on the accrediting agency’s website.
Beef as a First Food
The beef checkoff partnered with a Midwest retailer to educate shoppers during August on beef’s benefits for infants and toddlers. Dietitians in 244 stores and 8 states were provided with nutrition research, family-friendly recipes, and checkoff-logo baby utensils, as well as suggestions for media and social outreach to share nutritional benefits of feeding beef to young children. Beef specials and “dietitian’s pick” signage features are in the meat case; in addition, a full-page advertorial placed in the retailer's magazine reached an estimated 2 million consumers. Dietitian media placements are being identified and sales results will be compiled.
Beef Checkoff Additional Resources:
The beef production story is told through www.factsaboutbeef.com, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Consumers looking for nutrition and dietary information about beef can go to www.beefnutrition.org to order or download materials and research information, or find a schedule of nutrition events and seminars.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at www.family-mealtimes.org.
Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Consumer Information - Archive
- Health Professionals as Conduits (July)
- Chef Ideation Session (July)
- Beefing Up STEM (June)
- Team Beef Activities (June)
- Northeast Beef Directory (April)
- New Beef Choices Resource Available (April)
- Updated Beef U (March)
- Successful Online Retail Test (March)
- Educating TIME, Inc. About Beef (December)
- Beef in the Classroom (December)
- Beef Checkoff Education Tools (November)
- Beef Checkoff Working with American Heart Association (November)