Fueling up with Beef
On your mark. Get set. Go BEEF! The beef checkoff is gearing up to participate in its sixth annual John Hancock Sports & Fitness Expo, leading up to the 117th Boston Marathon. As part of its Northeast Beef Promotion Initiative, the checkoff will serve more than 4,500 lean beef snacks to runners and Expo participants. Elite runners will be well equipped with fuel for the finish with this portable source of protein, serving as in-the-flesh examples of the powerful nutrient punch that beef provides. National Beef Ambassadors will be on hand to speak directly with consumers about how cattle are raised and ways to incorporate lean beef into their diets. So far, six Team BEEF runners with a passion for promoting beef are signed up to participate in the 2013 Boston Marathon.
A recent checkoff-funded survey of more than 1,700 health professionals and influencers found that 94 percent would be somewhat likely or extremely likely to recommend eating lean beef as part of a healthy diet; and 64 percent would feel comfortable recommending that consumers incorporate lean beef into a healthy diet at least three to five times per week. Learn more about how your checkoff helps these important messengers teach consumers about beef and heart healthy eating at www.BeefNutrition.org.
For additional information, check out these sites:
The beef production story is told through www.explorebeef.org, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Consumers looking for nutrition and dietary information about beef can go to www.beefnutrition.org to order or download materials and research information, or find a schedule of nutrition events and seminars.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at www.family-mealtimes.org.
Bilingual consumers can turn to www.lacarnesderes.com, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Consumer Information - Archive
- Uniting At the Summit (March)
According to the Beef Act, consumer information means nutritional data and other information that will assist consumers and others in making evaluations and decisions regarding the purchase, preparation and use of beef and beef products. This includes checkoff programs such as consumer public relations about beef and the cattle industry, from pasture to plate; communications with nutrition influencers about the nutrient qualities and profile of beef; and youth education and information about the role of beef as part of a healthy diet.