Consumer Information

Training Science Curriculum Coordinators

The checkoff-funded Science Curriculum Coordinator Training “On the Farm STEM Experience” was a tremendous success. The event brought together university and district level science curriculum coordinators in Nashville to get a firsthand experience of life on a cattle operation and learn about beef nutrition and production. More than one-third of participants said they plan to eat more beef because of what they learned, and a post-assessment found that the event resulted in: a 46-percent increase in accurate identification of the nutrients provided by beef; 47-percent increase in accurate understanding of the beef lifecycle; a 51-percent positive shift in confidence with beef safety; a 43-percent positive shift in confidence in cattle welfare; and a 77-percent increase in confidence in cattle producers’ environmental stewardship. Check out the video here, and download  to help your local science teachers make important connections between STEM learning and the beef industry.

Placing BEEF Front and Center

Two recent checkoff-funded research projects emphasized beef’s positive effect on sleep quality and physical function. The first study, published by Purdue University, found that eating more protein from foods like beef, as part of a reduced-calorie diet, can help overweight and moderately obese adults improve sleep quality during weight loss. The second publication suggests that eating more high-quality protein from foods like lean beef, as part of a reduced-calorie diet, can help obese older adults, even those with limited ability to exercise, achieve increased physical function during weight loss.

For additional information, check out these sites:

The beef production story is told through, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.

Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.

Consumers can go to for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.

Consumers looking for nutrition and dietary information about beef can go to to order or download materials and research information, or find a schedule of nutrition events and seminars.

Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to, an informational site housing current information regarding for consumers, producers and beef industry representatives.

A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at

Bilingual consumers can turn to, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.

Addressing beef nutrition with a focus on the classroom, offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.

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