Consumer Information

Celebrating Cattle Producers

The checkoff has been busy developing the first of two beef games for, which celebrates how producers care for animals and the land and provide quality beef products using a variety of production methods. Now under review, this game and supporting resources, including standards-aligned lesson plans, activity sheets, eComics and an after-school implementation tool, will be available this spring. A second My American Farm game aimed at equipping families and students with practical beef-nutrition information and quality grades is in production, as is a volunteer kit to aid in conducting beef literacy classroom visits and activities.

Beefing Up the Classroom

The national beef checkoff is partnering with the South Dakota Beef Industry Council to offer the third season of the Beef in the Classroom – from January to June – for post-secondary culinary program located throughout the Northeast. A total of 10 culinary schools and community colleges submitted an application for 13 culinary classes, and 522 culinary students are signed up to participate in the 2015 program, marking the highest participation yet. Through the checkoff’s Northeast Beef Promotion Initiative, “Beef in the Classroom” supports purchase of educational materials and fresh beef and veal for use in cooking and cutting demonstrations during these classes. Pre- and post-event student surveys will assess effectiveness of the program.

For additional information, check out these sites:

The beef production story is told through, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.

Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.

Consumers can go to for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.

Consumers looking for nutrition and dietary information about beef can go to to order or download materials and research information, or find a schedule of nutrition events and seminars.

Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to, an informational site housing current information regarding for consumers, producers and beef industry representatives.

A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at

Bilingual consumers can turn to, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.

Addressing beef nutrition with a focus on the classroom, offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.

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