Health Professionals as Conduits
Consumers have questions about the different types of beef available to them and how it’s raised. The beef checkoff created a toolkit of resources to better equip consumers with the information they need. The infographic and short videos were amplified through a targeted digital campaign, which resulted in 2,008,389 impressions and 641,148 video views. These resources will be used to engage with influencers like health professionals and retail/foodservice operators.
Chef Ideation Session
To help drive development of new, on-trend beef dishes, NCBA, contractor to the beef checkoff, brought five leading foodservice chefs from across the country to the Culinary Center in Denver for an ideation session. Each chef presented two concepts at the “Beef. It’s What’s for Dinner.” Culinary Center day-long session on June 27. Results of the session will be shared with the foodservice industry, and are on the checkoff’s www.beeffoodservice.comwebsite.
Beef Checkoff Additional Resources:
The beef production story is told through www.factsaboutbeef.com, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Consumers looking for nutrition and dietary information about beef can go to www.beefnutrition.org to order or download materials and research information, or find a schedule of nutrition events and seminars.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at www.family-mealtimes.org.
Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Consumer Information - Archive
- Beefing Up STEM (June)
- Team Beef Activities (June)
- Northeast Beef Directory (April)
- New Beef Choices Resource Available (April)
- Updated Beef U (March)
- Successful Online Retail Test (March)
- Educating TIME, Inc. About Beef (December)
- Beef in the Classroom (December)
- Beef Checkoff Education Tools (November)
- Beef Checkoff Working with American Heart Association (November)
- Immersing Influencers in Beef Community (August)
- Fueling Fitness Professionals (August)
- Engaging with Medical Doctors (August)