In early August, a small group of key health and food experts participated in a checkoff-sponsored invitation-only Beef Experience to inspire a deeper understanding of how to choose and prepare beef. The three-day workshop in Denver helped participants learn more about beef nutrition, advance their beef cooking skills, visit a Colorado ranch – and become experts at shopping the meat case. Throughout the event, participants shared their individual experiences via social media and the hashtag #KnowYourBeef. One of the most photographed and shared lessons on the agenda helped participants sharpen their beef-cutting skills by creating steaks and roasts from larger subprimals – with the help of meat scientists.
Educating Elementary Students
The latest checkoff-funded Beef Ag Mag now is available for free in eReader format , with a family guide, and is available for purchase in printed class sets in the AFBFA store. A total of 6,300 print Ag Mags already have been distributed to elementary school teachers in 19 states. Test pilots assessing attitudinal change after exposure to the ag mag have just wrapped up in Arizona, Missouri, Minnesota, Colorado, Massachusetts, Alabama and Florida.
For additional information, check out these sites:
The beef production story is told through www.factsaboutbeef.com, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Consumers looking for nutrition and dietary information about beef can go to www.beefnutrition.org to order or download materials and research information, or find a schedule of nutrition events and seminars.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at www.family-mealtimes.org.
Bilingual consumers can turn to http://www.lacarnederes.com/, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Consumer Information - Archive
- Engaging with Retail and Foodservice in Real Time (June)
- Teaching Youth About Beef Nutrition (June)
- Making Beef Education Fun (April)
- Briefing Top-Tier Nutrition Communicators (April)
- Connecting with Retailers (March)
- Extending More Beef Across More Menus (March)
- Celebrating Cattle Producers (February)
- Beefing Up the Classroom (February)
- Immersing Chefs in Beef Experience (December)
- Buying All Things Ground Beef (December)
- Engaging Youth via New Beef-Literacy Tools (November)
- Challenging Consumers to Shift Protein Intake (November)
- Fitting BEEF Into Fitness (October)
- Managing Marketplace Challenges (October)