Cutting Confusion via the Interactive Butcher Counter
The checkoff’s new Interactive Butcher Counter provides answers and ideas for consumers who are confused by the tremendous selection of beef cuts in their grocer’s meat case. Users can find a beef cut for any occasion by clicking ‘explore the cuts,’ ‘guide me to the right cut,’ or by searching the cut name. The tool then offers recommended cooking methods, as well as nutrition information and recipes for the selected cut – and it works with smart phones, tablets and laptop or desktop computers.
Educating Consumers and Influencers
A new edition of the checkoff’s popular retail beef cuts poster displays beef nomenclature and the latest fresh-beef photography of top-selling cuts at retail and is an effective tool for retailers to train employees and shoppers about the beef cuts they sell. Last updated in 2005, the cut chart is the most requested and downloaded checkoff educational tool for retailers, and other industry representatives, including producers, rely on the poster to inform consumers, influencers and educators about beef. The chart also identifies “lean” cuts and lists the most common cooking methods for each cut.
For additional information, check out these sites:
The beef production story is told through www.explorebeef.org, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Consumers looking for nutrition and dietary information about beef can go to www.beefnutrition.org to order or download materials and research information, or find a schedule of nutrition events and seminars.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at www.family-mealtimes.org.
Bilingual consumers can turn to http://www.lacarnederes.com/, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Consumer Information - Archive
- Building Consumer Confidence in Cooking Beef (December)
- Food and Parenting Bloggers Experience Living Well with Beef (October)
- Food, Farm and Science (October)
- Talking Beef Nutrition with Food Editors (September)
- Helping Busy Parents Serve Beef (September)
- Working Out in the Park with Beef (August)
- Taking the Beef Story to Classrooms (August)
- Heating Up Grilling Season (May)
- Engaging the Influencers (May)
- Fueling up with Beef (March)
- Getting Results! (March)
- Uniting At the Summit (March)
According to the Beef Act, consumer information means nutritional data and other information that will assist consumers and others in making evaluations and decisions regarding the purchase, preparation and use of beef and beef products. This includes checkoff programs such as consumer public relations about beef and the cattle industry, from pasture to plate; communications with nutrition influencers about the nutrient qualities and profile of beef; and youth education and information about the role of beef as part of a healthy diet.