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Consumer Information

Consumer Information

According to the Beef Act, consumer information means nutritional data and other information that will assist consumers and others in making evaluations and decisions regarding the purchase, preparation and use of beef and beef products. This includes checkoff programs such as consumer public relations about beef and the cattle industry, from pasture to plate; communications with nutrition influencers about the nutrient qualities and profile of beef; and youth education and information about the role of beef as part of a healthy diet.

Committed To Beef Safety

In conjunction with the 2009 Beef Industry Safety Summit, the checkoff spread the message about the beef industry’s commitment to safety. Announcing results from a recent checkoff-funded food safety survey, together with the story of the industry coming together to improve beef safety, garnered positive beef safety news in seven influential industry media outlets, including CattleNetwork, with a combined circulation of more than 170,000. The checkoff also sponsored a special workshop at the summit to cultivate partnerships with retailers to deliver safe cooking information to consumers at the point of purchase. The checkoff also sponsored a communicator’s session to discuss industrywide safety communications strategies and ideas. For more about the checkoff’s investment in beef safety, go to www.beefsafety.org.

Nutrients At A Good Price

The New York Times recently ran an article, “Eating Well on a Downsized Food Budget,” explaining how consumers can get the best value for their money when grocery shopping and cooking at home. Dr. Adam Drewnowski, who has performed checkoff-funded nutrition research and works with the Nutrient Rich Foods Coalition, was quoted in the article, recommending that consumers avoid the temptation to turn to cheap, empty calories in difficult economic times. He highlighted foods, including lean ground beef, that provide balanced nutrients for less money. The article also suggests tips for busy cooks concerned about nutrition and cost including buying family-size packages of meat and freezing it in meal-size portions. Lean ground beef meatballs were one of the recipes suggested for “lean times.” This beef-positive article will reach more than 2.5 million consumers. For more about the Nutrient Rich Foods Coalition, go to Nutrient Rich.

For additional information, check out these sites:

The beef production story is told through www.beeffrompasturetoplate.org, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.

Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.

Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.

Consumers looking for nutrition and dietary information about beef can go to www.beefnutrition.org to order or download materials and research information, or find a schedule of nutrition events and seminars.

Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.

A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at www.family-mealtimes.org.

Bilingual consumers can turn to www.lacarnesderes.com, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.

Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.



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