Developing Beef-Education Curriculum
As part of its “Moms, Millennials and More” program, the checkoff is partnering with Hanover Research to identify future beef-education curriculum design and development opportunities for the beef industry. Research now is underway, with a target date of July 1 for reporting of key findings. See more checkoff-funded beef-education programs at Education.
Telling “The Real Story” about Beef Prices and Demand
Beef prices and supply continue to appear in the news media and are top of mind for retail and foodservice influencers. Unfortunately, many of the stories inaccurately interchange consumption with demand when, in fact, demand is the indication of consumer preference for beef – the strength of which is actually demonstrated by the higher prices. That’s why education about the difference between consumption and demand are top priority for the checkoff’s channel education and engagement tactics this year to ensure that beef partners in retail and foodservice have accurate information about beef demand and profitability, most recently including conversations with national media outlets like The Daily Meal, Chicago Tribune and Bloomberg.
For additional information, check out these sites:
The beef production story is told through www.explorebeef.org, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Consumers looking for nutrition and dietary information about beef can go to www.beefnutrition.org to order or download materials and research information, or find a schedule of nutrition events and seminars.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at www.family-mealtimes.org.
Bilingual consumers can turn to http://www.lacarnederes.com/, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Consumer Information - Archive
- Cutting Confusion via the Interactive Butcher Counter (February)
- Educating Consumers and Influencers (February)
- Building Consumer Confidence in Cooking Beef (December)
- Food and Parenting Bloggers Experience Living Well with Beef (October)
- Food, Farm and Science (October)
- Talking Beef Nutrition with Food Editors (September)
- Helping Busy Parents Serve Beef (September)
- Working Out in the Park with Beef (August)
- Taking the Beef Story to Classrooms (August)
- Heating Up Grilling Season (May)
- Engaging the Influencers (May)
According to the Beef Act, consumer information means nutritional data and other information that will assist consumers and others in making evaluations and decisions regarding the purchase, preparation and use of beef and beef products. This includes checkoff programs such as consumer public relations about beef and the cattle industry, from pasture to plate; communications with nutrition influencers about the nutrient qualities and profile of beef; and youth education and information about the role of beef as part of a healthy diet.