Consumer Information

Fitting BEEF Into Fitness

In conjunction with the annual IDEA World Fitness Convention in Anaheim, Calif., the checkoff conducted activities for influential fitness professionals who reach older millennial parents and have strong potential as beef advocates. This included a "Throw Down with Beef" cooking demo challenging Executive Chef Dave Zino to answer fitness professionals' questions about making beef easy, nutritious and delicious for their clients. Zino focused on portion sizes and cooking techniques and provided participants with educational materials to use and share with clients. Fitness leaders attended an exclusive educational reception and beef dinner, where Registered Dietitian Leslie Schilling shared some myth/reality scenarios about beef nutrition, and researcher Heather Leidy shared the latest protein science.

Managing Marketplace Challenges

With foodservice and retail operators currently challenged with managing profit margins amid high food costs, the checkoff is providing education and training to keep beef demand strong throughout. This includes a comprehensive content tool that allows state and national checkoff staff to facilitate discussions about beef's value directly with restaurant and grocery operators. The resources present checkoff market research, sales data and other market intelligence in a way that simplifies understanding of the current marketplace and the strength of beef demand, and they provide insights applicable to the individual businesses to help grow beef sales and build long-term demand. For more, visit and

For additional information, check out these sites:

The beef production story is told through, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.

Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.

Consumers can go to for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.

Consumers looking for nutrition and dietary information about beef can go to to order or download materials and research information, or find a schedule of nutrition events and seminars.

Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to, an informational site housing current information regarding for consumers, producers and beef industry representatives.

A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at

Bilingual consumers can turn to, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.

Addressing beef nutrition with a focus on the classroom, offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.

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