Updated Beef U
The beef checkoff recently launched the newly revamped Beef University. Beef U is a free, online training program with information, insights and research on marketing and selling beef. Developed for supply chain partners, including packers, processors, grocery retailers and foodservice operators, but open to anyone interested in learning more about beef, the program provides staff training and professional development resources on current topics including raising beef, nutrition and health, beef basics and cuts, and the modern consumer.
Successful Online Retail Test
The Beef Checkoff Program provided materials and web content to Amazon, one of the world’s largest online retailers, to refresh its Beef Category Page as part of the enhanced Amazon Fresh Prime program. During Q4 of 2016, Amazon utilized the checkoff’s investment in consumer videos, recipes and photography in a test to motivate more online steak, roast and rib sales. Overall, in Q4 of 2016, there was a 16 percent increase in beef units sold due to the checkoff’s content and placement. A key objective was to better understand the types of content shoppers use to help inform their purchase decisions, so a combination of a seasonal message banner, education about meat cuts and meal inspiration via recipe videos were tested. This is a key insight that helps address the challenges of selling beef online, where the consumer can’t see or touch the package, and something to continue to test in the future with additional digital supply chain partners.
Beef Checkoff Additional Resources:
The beef production story is told through www.factsaboutbeef.com, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Consumers looking for nutrition and dietary information about beef can go to www.beefnutrition.org to order or download materials and research information, or find a schedule of nutrition events and seminars.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at www.family-mealtimes.org.
Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Consumer Information - Archive
- Educating TIME, Inc. About Beef (December)
- Beef in the Classroom (December)
- Beef Checkoff Education Tools (November)
- Beef Checkoff Working with American Heart Association (November)
- Immersing Influencers in Beef Community (August)
- Fueling Fitness Professionals (August)
- Engaging with Medical Doctors (August)
- Beef Checkoff Training Science Curriculum Coordinators (August)
- Training Science Curriculum Coordinators (July)
- Placing BEEF Front and Center (July)