Fueling Fitness Professionals
In July, the checkoff hosted a culinary-focused immersion experience for participants in a major fitness conference. The checkoff led participants through a beef-nutrition lesson, an interactive activity learning lesson about beef cuts and applied cookery, followed by hands-on cooking time in a kitchen, where they created their own nutritious beef meals. This experience highlighted the concept of batch cooking with beef to plan and prepare nutritious meals and to showcase beef as a delicious, easy and nutrient-rich option for meals any day of the week. The interactive nature allowed fitness professionals to ask questions about how to choose and prepare beef and improve their overall confidence in incorporating beef into balanced meals. This event resulted in a 30-percent increase in how comfortable participants would be in recommending lean beef 3-4 times per week.
Engaging with Medical Doctors
After identifying a number of medical doctors (MDs) across disciplines, the beef checkoff has been engaging with these doctors at their educational conferences and through one-on-one engagement. Recently, Dr. Kevin Campbell, a cardiologist with the University of North Carolina, visited Denver to tape a series of three checkoff videos aimed at educating MDs on the importance of beef’s nutrient package for health. The videos will be released later this year.
For additional information, check out these sites:
The beef production story is told through www.factsaboutbeef.com, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Consumers looking for nutrition and dietary information about beef can go to www.beefnutrition.org to order or download materials and research information, or find a schedule of nutrition events and seminars.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at www.family-mealtimes.org.
Bilingual consumers can turn to http://www.lacarnederes.com/, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Consumer Information - Archive
- Beef Checkoff Training Science Curriculum Coordinators (August)
- Training Science Curriculum Coordinators (July)
- Placing BEEF Front and Center (July)
- Highlighting Beef Benefits to Family-Medicine Specialists (April)
- Beef in the Classroom (March)
- Northeast Website Updated (March)
- Immersing Influencers in Beef Community (January)
- Exploring New Digital Platforms (January)
- Inspiring Operators to Menu More Beef (November)
- Connecting with Millennial Parents (November)
- Educating Elementary Students (September)
- Experiencing Beef (September)