Consumer Information

Engaging Youth via New Beef-Literacy Tools

The beef checkoff will launch a multi-pronged approach to beef literacy by building on a popular educational platform at www.MyAmericanFarm.org. The program will include the addition of a “Beef Heritage” game in January 2015, celebrating how producers care for their animals and the land and grow quality beef products. An associated volunteer kit with resources for conducting beef-literacy classroom visits and activities will launch in February 2015, followed by the addition of a “My American Farm” game in April 2015, emphasizing nutrition and health benefits of beef products. A mobile application featuring both new beef games will be available by June 2015, and back-to-school season will get a boost from a new Beef Ag Mag elementary school reader in July 2015.

Challenging Consumers to Shift Protein Intake

According to market research, Americans today either aren’t getting enough protein throughout the day, or consume most of their total daily protein intake at dinner, which doesn’t leave much room for protein at other meals or snacks! With that in mind, the checkoff’s 30-Day Protein Challenge provides a simple step-by-step program to help consumers change the way they eat protein. By making simple changes over 30 days, consumers can start feeling the positive benefits of eating 25-30 grams of protein for each breakfast, lunch and dinner! The challenge now is being reviewed by a group of influencers and will be available for consumer participation in January 2015.


For additional information, check out these sites:

The beef production story is told through www.factsaboutbeef.com, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.

Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.

Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.

Consumers looking for nutrition and dietary information about beef can go to www.beefnutrition.org to order or download materials and research information, or find a schedule of nutrition events and seminars.

Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.

A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at www.family-mealtimes.org.

Bilingual consumers can turn to http://www.lacarnederes.com/, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.

Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.


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