The "Beef. It's What For Dinner." Facebook page recently reached a new milestone by surpassing 825,000 Facebook fans! Consumers continue to engage in beef discussions on posts including the Personal Beef Pizza recipe and a Tips and Techniques explanation about rubs and marinades. Each post helps consumers make easy, delicious beef meals any day of the week. The checkoff’s @Beef Twitter also continues to extend its reach, with more than 9,400 followers now and growing every day.
Connecting Retailers to Beef Resources
Each month, the checkoff’s Retail Beef Blast e-newsletter reaches nearly 2,000 retail decision-makers with the latest beef news, research and insights. The newsletter far exceeds the 10.3-percent industry average for click-through rate – with an average 30 percent click-through rate! Retailers are clicking most on pricing resources, such as the Wholesale Price Update, Cut Yield & Profitability tool and Monthly Sales & Featuring Summary Reports, as well as shopper insights, infographics, cut charts and educational materials for their shoppers.
For additional information, check out these sites:
The beef production story is told through www.explorebeef.org, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Consumers looking for nutrition and dietary information about beef can go to www.beefnutrition.org to order or download materials and research information, or find a schedule of nutrition events and seminars.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at www.family-mealtimes.org.
Bilingual consumers can turn to http://www.lacarnederes.com/, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Consumer Information - Archive
- Asking Beef (May)
- Savoring Success this Grilling Season (May)
- Developing Beef-Education Curriculum (April)
- Telling “The Real Story” about Beef Prices and Demand (April)
- Cutting Confusion via the Interactive Butcher Counter (February)
- Educating Consumers and Influencers (February)
- Building Consumer Confidence in Cooking Beef (December)
- Food and Parenting Bloggers Experience Living Well with Beef (October)
- Food, Farm and Science (October)
- Talking Beef Nutrition with Food Editors (September)
- Helping Busy Parents Serve Beef (September)
- Working Out in the Park with Beef (August)
- Taking the Beef Story to Classrooms (August)
According to the Beef Act, consumer information means nutritional data and other information that will assist consumers and others in making evaluations and decisions regarding the purchase, preparation and use of beef and beef products. This includes checkoff programs such as consumer public relations about beef and the cattle industry, from pasture to plate; communications with nutrition influencers about the nutrient qualities and profile of beef; and youth education and information about the role of beef as part of a healthy diet.