Highlighting Beef Benefits to Family-Medicine Specialists
The beef checkoff recently exhibited at the Pennsylvania Academy of Family Physicians (PAFP) conference in Pittsburgh, Penn. During the conference, checkoff staff interacted with about 300 family-medicine specialists to relay the importance of lean beef in a healthy dietary pattern. Many of the doctors and medical professionals continue to give dietary recommendations without sufficient training in food nutrition. At the beef booth, they learned about the 30 Day Protein Challenge and the variety of lean beef cuts available for consumers. Of participants polled, 90 percent had a positive opinion of beef after the event.
Training Science Curriculum Coordinators
The checkoff-funded “On the Farm STEM Experience” science curriculum coordinator training in Nashville, Tenn. was a pre-conference event to the National Science Teachers’ Association annual convention. Nearly 20 key influencers in education participated in the event, selected from a pool of more than 200 applicants. The goal is to equip leaders who train teachers about the science, technology, engineering and math that takes place in the beef industry every day. Participants met with researchers, veterinarians, producers and leaders in the industry. In addition to on-farm tours, participants had a cooking experience with the checkoff’s Executive Chef Dave Zino. Download The Science of Beef Toolkit developed for this program.
For additional information, check out these sites:
The beef production story is told through www.factsaboutbeef.com, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Consumers looking for nutrition and dietary information about beef can go to www.beefnutrition.org to order or download materials and research information, or find a schedule of nutrition events and seminars.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at www.family-mealtimes.org.
Bilingual consumers can turn to http://www.lacarnederes.com/, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Consumer Information - Archive
- Beef in the Classroom (March)
- Northeast Website Updated (March)
- Immersing Influencers in Beef Community (January)
- Exploring New Digital Platforms (January)
- Inspiring Operators to Menu More Beef (November)
- Connecting with Millennial Parents (November)
- Educating Elementary Students (September)
- Experiencing Beef (September)
- Engaging with Retail and Foodservice in Real Time (June)
- Teaching Youth About Beef Nutrition (June)