The 2021 Cattle Industry Convention is set to take place August 10-12, 2021 at the Gaylord Opryland Resort and Convention Center in Nashville, TN. While meeting dates for this event have shifted from the traditional February schedule, please know that the work and planning timeline of the Beef Checkoff has not changed and is in the same format traditionally held at the Summer Business Meeting. During this meeting, Checkoff Program Committees will hear FY22 proposals from potential contractors and provide scores/comments to the Beef Promotion Operating Committee to help with the funding process in September.
This meeting will be held in person. Below you will find the schedule of events included in CBB Member registration. Click here to view the full Cattle Industry Convention schedule of events. If you have questions, please contact CBB Staff at (303) 220-9890.
TUESDAY, August 10
6:30 a.m. – 7:00 p.m. CT – Registration Open
8:00 a.m. – 10:00 a.m. CT – CBB Budget & Audit Committee Meeting – Bayou AB
9:00 a.m. – 12:00 p.m. CT – Checkoff Evaluation Committee Meeting – Bayou E
12:45 p.m. – 2:45 p.m. CT – FY21 Checkoff Highlights Session – Ryman Ballroom
3:00 p.m. – 4:30 p.m. CT – Opening General Session – Delta Ballroom
5:00 p.m. – 6:30 p.m. CT – CBB Executive Committee Meeting – Bayou AB
6:30 p.m. – 7:30 p.m. CT – CBB New Member Meet & Greet Reception – Invite Only – Bayou E Foyer
WEDNESDAY, August 11
6:30 a.m. – 5:00 p.m. CT – Registration Open
7:30 a.m. – 9:30 a.m. CT – General Session II: CattleFax 2021 US & Global Protein & Grain Outlook Seminar – Delta Ballroom
9:45 a.m. – 4:00 p.m. CT – Checkoff Committee Meetings (Lunch will be provided in the Committee Meetings)
Consumer Trust Committee – Governor’s Ballroom A
Domestic Marketing Committee – Governor’s Ballroom E
International Marketing Committee – Governor’s Ballroom C
Nutrition & Health Committee – Governor’s Ballroom D
Safety & Product Innovation Committee – Tennessee Ballroom A
Stakeholder Engagement Committee – Tennessee Ballroom B
4:00 p.m. – 5:30 p.m. CT – Checkoff 35th Anniversary Celebration Reception – Tennessee Ballroom C
7:00 p.m. – 11:00 p.m. CT – NashBash BBQ Reception – Events Center Lawn
THURSDAY, August 12
7:00 a.m. – 3:00 p.m. CT – Registration Open
7:30 a.m. – 9:30 a.m. CT – General Session III – Sustainability: Opportunity, Or A Bunch of Bull – Delta Ballroom
10:00 a.m. – 12:00 p.m. CT – Cattlemen’s Beef Board Meeting – Bayou AB
12:00 p.m. – 1:30 p.m. CT – Cattlemen’s Beef Board Luncheon – Bayou CD
3:00 p.m. – 4:00 p.m. CT – Beef Promotion Operating Committee Meeting – Jackson EF