Welcome/Call to Order
• Today’s Goal – Review and score Checkoff contractor tactics for FY2022
• Introductions
Approve Agenda and Minutes
Committee Agenda Overview
• Review purpose statement and committee ground rules
Review Tactic Scoring and Process
Contractors Present FY2022 Tactics
• Contractor names and presentation order will be provided at meeting
• Score each tactic based on how well it supports committee prioritized LRP initiatives
• Gather committee’s comments to be provided to the Beef Promotion Operating Committee
Engage Contractors for Additional Information Specific to Tactics
• Questions
• Clarification
Tactic Comment Alignment
• Alignment on final committee comments to be provided to the Beef Promotion Operating Committee
Wrap-up and Next Steps
Adjourn
