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International Marketing Committee

Add to Calendar 08/11/2021 9:45am 08/11/2021 4:00pm MM/DD/YYYY America/Denver International Marketing Committee Gaylord Opryland Resort & Convention Center - Governor's Ballroom C

Welcome/Call to Order
• Today’s Goal – Review and score Checkoff contractor tactics for FY2022
• Introductions

Approve Agenda and Minutes

Review Purpose Statement and Committee Ground Rules

Review Tactic Scoring and Process

Contractors Present FY2022 Tactics
• Contractor names and presentation order will be provided at meeting
• Score each tactic based on how well it supports committee prioritized LRP initiatives
• Gather and discuss committee comments

Engage Contractors for Additional Information Specific to Tactics
• Questions
• Clarification

Tactic Comment Alignment
• Alignment on final committee comments to be provided to the Beef Promotion Operating Committee

Wrap-up and Next Steps

Adjourn

Related Resources

International Marketing Committee Draft Agenda  Fill 1 Created with Sketch.

FY22 International Marketing Tactic Quick Guide  Fill 1 Created with Sketch.