Welcome/Call to Order
• Today’s Goal – Review and score Checkoff contractor tactics for FY2022
• Introductions
• Evaluation Committee Report
Approve Agenda and Minutes
Review Purpose Statement and Committee Ground Rules
Review Tactic Scoring and Process
Contractors Present FY2022 Tactics
• Contractor names and presentation order will be provided at meeting.
• Score each tactic based on how well it supports committee prioritized LRP initiatives.
• Gather and discuss committee’s comments.
Engage Contractors for Additional Information Specific to Tactics
• Questions
• Clarification
Tactic Comment Alignment
• Alignment on final committee comments to be provided to the Beef Promotion Operating Committee
Wrap-up and Next Steps
Adjourn