Beef Checkoff Questions And Answers
Return to FAQ Home
About ‘The Beef Checkoff’
1) What is the beef checkoff?
The checkoff is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef. This can be done through promotion, research and new product development, and a variety of other marketing tools. The Cattlemen's Beef Board and USDA oversee the collection and spending of checkoff funds.
2) How can checkoff dollars be used?
As mandated by law, checkoff dollars must be invested in programs to increase consumer demand for beef, and to create opportunities to enhance producer profitability. The act defines six program categories: promotion, research, consumer information, industry information, foreign marketing and producer communications. It’s important to note here that the law does not allow checkoff dollars to be invested in production research.
3) Who benefits from the beef checkoff?
The fundamental goal of every checkoff program is to increase commodity demand, thereby increasing the potential long-term economic growth of all sectors of the industry. The overwhelming majority of beef and dairy producers say their beef checkoff has value for them in many ways:
- Four in five producers say the beef checkoff influences beef demand and is of value to them even in a weak economy.
- Three in four producers say the beef checkoff contributes to the profitability of their operations, is there for them in a crisis and represents their interests.
- Two in three beef producers believe the checkoff is well managed.
4) What would the Beef Board do with the money if the amount were to be increased?
Should producers agree to an increase after more than two decades – and producers would have to vote on this change – producers who represent us on the Beef Board or state beef councils would carefully analyze where it could have the biggest impact and produce the most benefit to the industry. They may consider putting the “Beef. It’s What’s For Dinner” message back on television, increasing our foreign market development efforts and stepping up our consumer education efforts, among others.
Beef Producer Attitude Survey, Aspen Media & Market Research, Jan. 2012, a random survey of 1,200 beef producers nationwide with a ±2.8% margin of error.
Internal links within this website are funded and maintained by the Beef Checkoff Program.
Outgoing links may be to websites maintained by third parties not funded by the checkoff.