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By law, all producers selling cattle or calves, for any reason and regardless of age or sex, are required to pay $1 per head to support beef/veal promotion, research and information. The buyer, generally, is responsible for collecting $1 per head from the seller, but both are responsible for seeing that the dollar is collected and paid. These funds are sent to their respective state beef councils for remittance to the Cattlemen’s Beef Board (CBB) collection office, or – if a state does not have a council – submitted directly to the CBB.
Additionally, the checkoff is collected at the same rate on every live beef animal imported and at the equivalent rate of $1 per head on all beef products that are imported.