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Does CBB actually conduct programs? If not, who does?

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By law, the Cattlemen’s Beef Board (CBB) administers the Beef Checkoff program and sets the budget. With a few exceptions (compliance, evaluation, producer communications), CBB is required to conduct programs through industry-governed organizations known as contractors.

Current beef-industry contractors and subcontractors to the checkoff include the American Farm Bureau Foundation for Agriculture, Cattlemen’s Beef Board, Meat Importers Council of America (MICA), North American Meat Institute, National Cattlemen’s Beef Association, National Livestock Producers Association (NCBA), U.S. Meat Export Federation (subcontractor to NCBA), and Northeast Beef Promotion Initiative (subcontractor to MICA).