Former CBB Chairman goes back to beginning of Beef Checkoff

Jo Ann Smith is perhaps best known as the visionary founding chair of the Cattlemen’s Beef Promotion and Research Board, spearheading the development of the highly successful Beef Checkoff. Widely regarded as one of the most effective leaders in the organization’s history, Mrs. Smith shared a few words at the Cattlemen’s Beef Board meeting in San Antonio in February.

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