Foreign Marketing

Retail Beef Promotion in Taipei

High prices for popular beef cuts in Taiwan mean buyers look for product substitutions, but they need guidance on which items to substitute. Beef checkoff funding promotes alternative beef cuts such as plate fingers, rib cap plate, coulotte, clod heart, brisket and petite tender to targeted retail buyers, and it goes further by bringing samples to consumers. A partnership with one of Taiwan’s largest retailers resulted in “American Week” and barbecue promotions focused on explaining beef’s vital role in nutrition, especially for children.

Baltic Buyers & US Beef

Restaurants and hotels can buy U.S. beef in the Baltic region, but where? Do buyers know where they can source U.S. beef ribeye and short ribs? Beef checkoff-funded activities in three Baltic capitals showed them where and what’s available. This is part of a beef checkoff strategy to build distribution links for U.S. beef and educate distributors and chefs on the availability of and culinary uses for alternative beef cuts that are more affordable and will improve margins. Read more here.


Beef Checkoff Additional Resources: offers reports on the activities of the U.S. Meat Export Federation, including many beef checkoff programs managed by the organization, and offers extensive information about international meat trade.

For a report of latest market trends, click here.

Foreign Marketing - Archive