Barbecuing, Texas Style, in Singapore
Texas barbecue is exported worldwide, even to the island nation of Singapore, where a seminar that the checkoff helped fund taught chefs not only how to cook Texas barbecue, but what equipment to use to get it right. A team of chefs from Singapore hotels and restaurants visited Hong Kong for training on Texas barbecue and an educational program about use of U.S. beef.
Detailing Japanese Needs from U.S. Beef
What do Japanese consumers want? What do they need? A new American Beef Promotion Guidebook, funded in part by the beef checkoff, answers those questions. Introduced at a seminar in Tokyo, the guide is a compilation of merchandising suggestions for retailers, as well as advice about different approaches to feeding diverse families. For example, it analyzes consumers’ shopping patterns and purposes, offering unique merchandising ideas and suggestions to retailers about how best to promote U.S. beef as branded items.
www.usmef.org offers reports on the activities of the U.S. Meat Export Federation, including many beef checkoff programs managed by the organization, and offers extensive information about international meat trade.
For a report of latest market trends, click here.
Foreign Marketing - Archive
- Beef Checkoff Barbecue Events (November)
- Beef Checkoff Seminar in Taiwan (November)
- US Beef in Oman (July)
- Cutting Up with Taiwanese Chefs (July)
- Taking Texas to Taiwan (March)
- U.S. Beef Prospects in Africa (March)
- Celebrating Singapore Market Opening (February)
- Promoting Underutilized U.S. Beef Cuts (February)