Foreign Marketing

Showcasing U.S. Beef in Latin America

The fourth annual Latin America Product Showcase, hosted by checkoff contractor USMEF, drew 60 buyers from 10 countries to Lima, Peru for displays of the finest U.S. beef product. Buyers were able to taste samples of different U.S. beef cuts and learn about marbling, livestock feed, animal breeds and other characteristics of the U.S. production process. The event was funded with national checkoff funds, in addition to funding from the Nebraska and Wisconsin beef councils and the Illinois Soybean Association. For details, go to Showcasing U.S. Beef.

Getting a Firsthand Tour of the U.S. Beef Industry

Top beef buyers representing some of the leading meat importers in China and Hong Kong got a top-to-bottom education about U.S. agriculture and the red-meat industry recently via a tour of America’s Heartland, funded in part by the beef checkoff. The 13-person team toured beef-processing plants in Nebraska, cattle ranches in Kansas and Nebraska and a number of retail outlets. In addition to the tours, the visitors participated in a Meat 101 class about the quality and sensory aspects of U.S. beef, as presented by Dr. Terry Houser, associate professor at Kansas State University. For more details of the visit, go to Touring America.



For additional information: offers reports on the activities of the U.S. Meat Export Federation, including many beef checkoff programs managed by the organization, and offers extensive information about international meat trade.

For a brochure about checkoff-funded foreign-marketing programs, click here.

Foreign Marketing - Archive