Upgrading Convenience Stores in Japan
Convenience stores are big business in Japan but are looking to upgrade their image, which presented a perfect opportunity for U.S. beef. The checkoff helped fund creation of a 10-item U.S. beef menu for the 9,500-outlet Family Mart – the third-largest convenience chain in the country. The menu includes a bento (lunch) box, rice bowl, salad, sandwich, soba noodle, sushi and soup, and is being actively promoted via in-store point-of-sale materials and to Family Mart’s 200,000 website fans and 90,000 Twitter followers. Find more at U.S. Beef in Japan.
Beef Exports Set 2013 High
Paced by strong performances from leading markets, U.S. beef exports continued an upward trend in July, the most recent month for which statistics are available, with beef sales setting new highs for the year, according to statistics released by the USDA and compiled by the U.S. Meat Export Federation (USMEF), contractor to the Beef Checkoff Program. Double-digit increases to the top three markets (Japan, Mexico and Canada) helped U.S. beef exports jump 9 percent in volume in July to 262 million pounds valued at $622.8 million, a 21 percent increase over last year. For the year, beef exports are up a fraction in volume (1.45 million pounds) and 9 percent in value to $3.45 billion. Read more.
For additional information:
For additional information:
www.usmef.org offers reports on the activities of the U.S. Meat Export Federation, including many beef checkoff programs managed by the organization, and offers extensive information about international meat trade.
For a review of activities in all countries during the first quarter of FY 2013, click here.
For a brochure about checkoff-funded foreign-marketing programs, click here.
Foreign Marketing - Archive
- Teaching Koreans to Cook U.S. Beef (August)
- Connecting With U.S. Beef Buyers in Russia (June)
- Trade Barriers, Soft Demand Keep April Beef Exports Sluggish (June)
- Increasing U.S. Beef Demand in Hong Kong (May)
- Maximizing Opportunities in Growth Markets (April)
- Rebuilding Confidence in U.S. Beef (March)
- Fabricating Beef for Market Demands (March)
- Gaining International Acclaim (March)
- Cutting and Cooking in Belgium (March)
According to the Beef Act, foreign marketing means application of checkoff-funded promotion, research, consumer information and industry information programs in international markets, with the purpose of developing, maintaining and increasing worldwide acceptance and sales of U.S. beef and beef products. This includes country-specific programs aimed at expanding market penetration, gaining new market access, addressing global consumer issues and building trust in the image of the U.S. beef industry.