Foreign Marketing

Foreign Marketing

Increasing U.S. Beef Demand in Hong Kong

Thanks to promotional funding from the beef checkoff, consumers in Hong Kong served up more U.S. beef hot-pot dishes this winter. A successful partnership with Hong Kong's largest food chain, Café De Coral, promoted "American Beef Hot-Pot" at 140 outlets. In the end, the company had to increase its purchase of U.S. short plate to meet the resulting demand. For details, visit American Beef Hot-Pot.

Maximizing Opportunities in Growth Markets

The checkoff helped promote U.S. strip loin, tenderloin and short ribs to more than 8,000 participants at Camfood, Cambodia’s leading food and beverage trade show. With a population of nearly 15 million and an economy enjoying expansion driven by tourism and the oil-and-gas industry, Cambodia presents excellent opportunities for growth in U.S. beef exports. For more, visit U.S. beef in Cambodia.


For additional information:

www.usmef.org offers reports on the activities of the U.S. Meat Export Federation, including many beef checkoff programs managed by the organization, and offers extensive information about international meat trade.

For a review of activities in all countries during the first quarter of FY 2013, click here.

For a brochure about checkoff-funded foreign-marketing programs, click here.

Foreign Marketing - Archive

According to the Beef Act, foreign marketing means application of checkoff-funded promotion, research, consumer information and industry information programs in international markets, with the purpose of developing, maintaining and increasing worldwide acceptance and sales of U.S. beef and beef products. This includes country-specific programs aimed at expanding market penetration, gaining new market access, addressing global consumer issues and building trust in the image of the U.S. beef industry.



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