Foreign Marketing

Featuring U.S. Beef to Benefit Syrian Children

Funding from the national Beef Checkoff Program and the Texas Beef Council allowed U.S. beef to be featured at a three-day Spanish “Soul Food Nights” event organized by leading restaurant- and fashion-industry executives to raise funds for children displaced by the violent conflict in Syria. Fifteen of Madrid’s best-known chefs offered special menus for fine-dining events at luxury fashion stores throughout the city – featuring U.S. beef at 12 of the 15 venues. The event created extensive positive media coverage for U.S. beef, with particular attention from Spanish restaurateurs and retailers. In Europe, beef-checkoff export efforts focus primarily on Germany, Italy and Britain, but Spain is a leading secondary market. Events such as “Soul Food Nights” demonstrate to chefs the wide range of culinary options for U.S. beef cuts. Learn more at Soul Food Nights.

Incorporating U.S. Beef in Asia

One tactic of beef checkoff efforts to increase exports is to teach foodservice end-users about the profitability of underutilized cuts and how to incorporate these hidden gems into their restaurant concepts. The checkoff recently helped bring 25 major Asian importers together in Tokyo to evaluate 22 new-to-market U.S. beef cuts, as buyers are increasingly looking to underutilized cuts that provide quality at an affordable price. For details, go to Asian Buyers.

For an export update, go HERE



For additional information: offers reports on the activities of the U.S. Meat Export Federation, including many beef checkoff programs managed by the organization, and offers extensive information about international meat trade.

For a brochure about checkoff-funded foreign-marketing programs, click here.

Foreign Marketing - Archive