Foreign Marketing
According to the Beef Act, foreign marketing means application of checkoff-funded promotion, research, consumer information and industry information programs in international markets, with the purpose of developing, maintaining and increasing worldwide acceptance and sales of U.S. beef and beef products. This includes country-specific programs aimed at expanding market penetration, gaining new market access, addressing global consumer issues and building trust in the image of the U.S. beef industry.
Beef Export Growth Surging
Demand for U.S. beef is now surging in a wide range of foreign markets with the help of beef checkoff funding, according to the U.S. Meat Export Federation. During the first half of 2008, exports totaled 445,036 metric tons, valued at $1.58 billion. USMEF reports this is an increase of 30 percent in volume and 39 percent in value, compared to the same period a year ago.
Russian Chef Learning About U.S. Beef
Key restaurant managers and chefs from Moscow and St. Petersburg recently attended checkoff-funded educational programs about U.S. beef. The sessions were conducted in collaboration with MARR Russia, one of the country’s biggest importers and distributors to the retail and restaurant sectors. For more, go to Beef Seminars in Russia.
For additional information:
www.usmef.org offers reports on the activities of the U.S. Meat Export Federation, including many beef checkoff programs managed by the organization, and offers extensive information about international meat trade.
Funded by the Beef Checkoff.