Foreign Marketing

Consumers in Hiroshima

Japanese regional supermarket chain, Spark, asked the U.S. Meat Export Federation (USMEF), contractor to the beef checkoff, to partner with the company in a Communication and Health event for consumers. More consistent supplies are making U.S. beef more attractive in Japan’s regions.

Beef Tongue the Talk of FoodEx

FoodEx is Japan’s most prestigious show, where U.S. exporters meet with hundreds of buyers and representatives of Japan’s retail and foodservice industries. The beef checkoff handed out samples of U.S. beef tongue – a delicacy for Japanese consumers. The checkoff strategy is to introduce Japanese trade and retail buyers to U.S. suppliers of processed beef items.


Beef Checkoff Additional Resources: offers reports on the activities of the U.S. Meat Export Federation, including many beef checkoff programs managed by the organization, and offers extensive information about international meat trade.

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