U.S. Beef Exports Close 2013 With Record Value
Exports of U.S. beef closed 2013 by eclipsing the $6 billion mark for the first time, setting a new annual value record. At the same time, pork exports declined below 2012’s record highs while lamb sales rose in value on lower volumes according to statistics released by the USDA and compiled by the U.S. Meat Export Federation (USMEF), contractor to the Beef Checkoff Program.
Beef exports continued their surge in December, surpassing year-ago totals by nearly 13 percent in volume and 20 percent in value led by growth in sales to Japan, Mexico, Hong Kong and Central/South America. Totals for 2013 were up 3 percent in volume to 2.58 billion pounds and 12 percent in value ($6.157 billion) – breaking the 2012 value record.
Leveraging Opportunities in Japan
The loosening of limits on U.S. beef exports to Japan to cattle 30 months of age or younger (instead of 20 months or younger) earlier this year opened tremendous opportunity for the checkoff to promote consistent year-round exports and export higher grades of beef and key variety meats. In Japan, work with retail chains, restaurants, hotels, and others to capitalize on these opportunities have helped grow exports of American beef to this key Asian trading partner dramatically. Through the first 10 months of the year, U.S. beef exports to Japan jumped 48 percent in volume to about 394 million pounds and 29 percent in value to more than $1 billion. For the first time since 2003, Japan is again the leading market for U.S. beef.
For additional information:
www.usmef.org offers reports on the activities of the U.S. Meat Export Federation, including many beef checkoff programs managed by the organization, and offers extensive information about international meat trade.
For a brochure about checkoff-funded foreign-marketing programs, click here.
Foreign Marketing - Archive
- Upgrading Convenience Stores in Japan (September)
- Beef Exports Set 2013 High (September)
- Teaching Koreans to Cook U.S. Beef (August)
- Connecting With U.S. Beef Buyers in Russia (June)
- Trade Barriers, Soft Demand Keep April Beef Exports Sluggish (June)
- Increasing U.S. Beef Demand in Hong Kong (May)
- Maximizing Opportunities in Growth Markets (April)
- Rebuilding Confidence in U.S. Beef (March)
- Fabricating Beef for Market Demands (March)
- Gaining International Acclaim (March)
- Cutting and Cooking in Belgium (March)
According to the Beef Act, foreign marketing means application of checkoff-funded promotion, research, consumer information and industry information programs in international markets, with the purpose of developing, maintaining and increasing worldwide acceptance and sales of U.S. beef and beef products. This includes country-specific programs aimed at expanding market penetration, gaining new market access, addressing global consumer issues and building trust in the image of the U.S. beef industry.