Foreign Marketing

Beef Master Classes in Baltics

High-quality U.S. beef exports face pricing and competitive challenges in the Baltic nations, so much of the beef checkoff strategy revolves around ideas like U.S. beef master classes to convince chefs and buyers that money can be made selling premium and alternative U.S. beef cuts. Classes  in Latvia, Lithuania, Estonia and Finland focused on alternative cuts such as U.S. beef chuck roll, top sirloin and shoulder clod – along with classic ribeye. 

Barbecue at Japanese Supermarket Show

An important aspect of the beef checkoff strategy is introducing Japanese trade and retail buyers to U.S. suppliers. Supermarket Trade Show 2017 was a wonderful opportunity to promote U.S. beef to serious retail buyers from all corners of Japan. The show was the perfect venue to hand out samples and feature thick cuts of U.S. beef and Angus beef products.

 

 
Beef Checkoff Additional Resources: 

www.usmef.org offers reports on the activities of the U.S. Meat Export Federation, including many beef checkoff programs managed by the organization, and offers extensive information about international meat trade.

For a report of latest market trends, click here.


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