Foreign Marketing

Foreign Marketing

Soaring U.S. Beef Sales from Promotion in Japan

In an effort to increase sales of U.S. beef sales by upscale Japanese retailer Queen’s Isetan, the checkoff recently helped fund placement of an advertorial in the Japanese food and lifestyle magazine ELLE a table. Timed to coincide with distribution of the magazine’s issue featuring recipe cards for dishes using U.S. beef tongue and tenderloin, the promotion was a huge success. Sales of both cuts skyrocketed at the retail chain, with sales of thin-sliced tongue up nearly 138 percent; thick-sliced tongue sales up 645 percent, and steak-cut beef tenderloin sales soaring 417 percent! Read more at Talk of the Town.

Translating U.S. Beef-Cut Names

 The beef checkoff helped fund development of a new International Nomenclature Guide of Beef Cuts to assist exporters with the labyrinth of labeling regulations imposed by countries that import U.S. beef. The guide provides equivalent names for the most common U.S. beef cuts for 33 different countries and regions, as well as comparable names for lesser-known value cuts in selected Latin American markets.



For additional information: offers reports on the activities of the U.S. Meat Export Federation, including many beef checkoff programs managed by the organization, and offers extensive information about international meat trade.

For a brochure about checkoff-funded foreign-marketing programs, click here.

Foreign Marketing - Archive

According to the Beef Act, foreign marketing means application of checkoff-funded promotion, research, consumer information and industry information programs in international markets, with the purpose of developing, maintaining and increasing worldwide acceptance and sales of U.S. beef and beef products. This includes country-specific programs aimed at expanding market penetration, gaining new market access, addressing global consumer issues and building trust in the image of the U.S. beef industry.

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