Foreign Marketing

Providing Up-Close Look at U.S. Beef Industry

Funding from the national beef checkoff and the Oregon Beef Council brought a team of editors and photographers from leading Japanese food and lifestyle magazines to Oregon for a U.S. beef industry tour that included a ranch, supermarkets and restaurants. In Denver, the team got an overview of the U.S. beef industry and checkoff-funded marketing programs. The results? Subsequent articles in these magazines encouraged expansion of consistent, high-quality, safe and versatile U.S. beef as a substitute for Japanese and other imported beef in growing, underdeveloped market segments. For details, go to U.S. Beef in Japan.

Reintroducing U.S. Beef to Sri Lanka

Earlier this year, the Indian Ocean island nation of Sri Lanka reopened its ports to U.S. beef, so the beef checkoff helped fund two seminars targeting chefs and purchasing managers from the capital, Colombo, and foodservice professionals and meat processors from Sri Lanka’s coastal tourist destinations. Sri Lanka’s tourism is recovering after the end of a lengthy civil war, so its growing hospitality sector will need increasing supplies of high-quality beef. Learn more at U.S. Beef in Sri Lanka.


 

 

For additional information:

www.usmef.org offers reports on the activities of the U.S. Meat Export Federation, including many beef checkoff programs managed by the organization, and offers extensive information about international meat trade.

For a brochure about checkoff-funded foreign-marketing programs, click here.


Foreign Marketing - Archive