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Foreign Marketing

Foreign Marketing

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According to the Beef Act, foreign marketing means application of checkoff-funded promotion, research, consumer information and industry information programs in international markets, with the purpose of developing, maintaining and increasing worldwide acceptance and sales of U.S. beef and beef products. This includes country-specific programs aimed at expanding market penetration, gaining new market access, addressing global consumer issues and building trust in the image of the U.S. beef industry.

Setting New Trends

Innovative master classes for chefs in St. Petersburg, Russia, funded in part by the beef checkoff, are influencing trendsetters to try new things. For example, Russian restaurant goers are getting the opportunity to try alternative U.S. beef cuts – such as top blade and top sirloin. Promotions of these cuts, as well as traditional U.S. beef cuts such as tenderloin, ribeye and striploin, are among current checkoff activities in Russia. For more, go to St. Petersburg.  

Korean Retail Giant Targets U.S. Beef to Bolster Sales

South Korean retailing giant E-Mart is looking to U.S. beef as one of the key tools to help it rebound from stagnant sales in 2009, and the early returns look extremely positive.

For additional information:

www.usmef.org offers reports on the activities of the U.S. Meat Export Federation, including many beef checkoff programs managed by the organization, and offers extensive information about international meat trade.

For a review of activities in all countries during the fourth quarter of 2009, click here.



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