Consumer Trust Committee

Purpose: To grow consumer trust in beef, and beef production, to inspire confidence in purchasing decisions through honest and transparent communication.

Strategic Initiatives:

  • Develop crisis management plans
  • Protect beef’s image
  • Connect and communicate directly with consumers

Twice a year, producer leaders meet in their committees to review promotions and other projects that directly tie to their strategic initiatives based on the industry Long Range Plan.

Consumer Trust Committee Beef Board Members

Brander, Nick

Nick Brander

Wilmette, Illinois

Coddington, Cliff

Cliff Coddington

Myakka City, Florida

Contente, Joaquin

Joaquin Contente

Hanford, California

Debler, Randall

Randall Debler

Alma, Kansas

DeNaeyer, Bree

Bree DeNaeyer

Seneca, Nebraska

Isenmann, Jeff

Jeffrey Isenmann

Rochester, Michigan

Jackson, Katharine

Katharine Jackson

Myrtle Creek, Oregon

Jones, Sean

Sean Jones

Massey, Maryland

Lam, Jean

Jean Lam

Pauls Valley, Oklahoma

Mathees, Steve

Steven Matthees

Goodhue, Minnesota

McLaren, Bill

Bill McLaren

Pacific, Missouri

Moss, Paul

Paul Moss

Cottage Grove, Tennessee

Priest, Trista

Trista Priest

Santana, Kansas

Schmidt, James

James Schmidt

Menoken, North Dakota

Smith, Don

Don Smith

Sulphur Springs, Texas

Stubbs, Janna

Janna Stubbs

Alpine, Texas

Thortenson, Vaughn

Vaughn Thorstenson

Selby, South Dakota

White, Michael

Michael White

Vernon, Texas

Consumer Trust Committee Federation Members

Ralph Blalock, Jr.

Lucama, North Carolina

George Cooksley

Anselmo, Nebraska

Kathy Creighton-Smith

Chinook, Montana

Michele Cutler

Elsie, Nebraska

Lily Edwards-Callaway

Ft. Collins, Colorado

Spencer Ellis

Lovell, Wyoming

Tom Fanning

Buffalo, Oklahoma

Spencer Jacobs

Westmoreland, Kansas

Chris Jeffcoat

Littlestown, Pennsylvania

Flint Johns

Okeechobee, Florida

Ken Krutz

Syracuse, New York

Steven Lastovica

Salado, Texas

Al Lyman

Cambridge, Illinois

Travis Maddock

Davenport, North Dakota

Nathan Martin

Centralia, Missouri

Lucy Rechel

Yerington, Nevada

Steve Rehder

Hawarden, Iowa

Don Terry

Henderson, Tennessee

VeaBea Thomas

Harrold, South Dakota

John Thompson

St. Francisville, Louisiana

Zachary Yanta

Runge, Texas

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