USMEF Leads U.S. Red Meat Team on Trade Mission to Ghana
U.S. beef is exploring market opportunities in the fast-growing West Africa market. During a recent trade mission to Ghana, the U.S. Meat Export Federation (USMEF), a contractor to the Beef Checkoff, connected with buyers from 12 West African countries to showcase the quality and value of U.S. red meat. From market tours to one-on-one meetings, this mission laid the groundwork for long-term growth. See how your Checkoff investment is opening doors in emerging markets.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
