The Drive in Five Episode Four
The Drive In Five is a video series that gives you a round-up on how your Beef Checkoff dollars are being used to drive beef demand. In this episode, see how beef exports have positively left a lasting impact and how U.S. beef is utilized worldwide.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.