Nutrition and Health Committee

View Past Nutrition and Health Meetings

Committee Information

Purpose Statement: Develop credible science-based research to effectively communicate to consumers, key opinion leaders and beef community stakeholders in order to inform them about the nutritional and health benefits of beef.

Priority Strategic Initiatives:

  • Most Important
    • Research and Communicate Beef’s Nutritional Benefits
    • Ensure Beef’s Inclusion in Dietary Recommendations
  • Support
    • Connect and Communicate Directly with Consumers
    • Revolutionize Beef Marketing and Merchandising
    • Develop Crisis Management Plan
    • Ensure Antibiotic Stewardship
    • Promote Unique Attributes of U.S. Beef
    • Adopt Animal I.D. Traceability Systems

Committee Members