Your Dollar At Work

Meat substitutes continue to hold less than 1% total market share

The value of U.S. beef exports in Korea increased by $1.69 billion

Consumers saw "Beef. It's What's for Dinner." 1 billion times

Beef production curriculum has been introduced in over 10 school districts

Every dollar you put into the Beef Checkoff creates a new opportunity to drive demand for beef – through consumer promotions and educational efforts, to sharing the latest research with physicians, dietitians and the nutritional community as a whole, to strengthening consumer trust by showcasing advancements in cattle handling practices.

In short, your dollar supports a stronger industry, greater bottom line and more peace of mind knowing you can focus on what truly matters—producing the highest-quality, most sought-after protein on the planet.

Checkoff Programs

The Beef Promotion and Research Act and Order authorizes checkoff funds to be spent in the following program areas: promotion, research, consumer information, industry information, foreign marketing and producer communications.

By investing checkoff dollars in these specific program areas, dollars are spent more efficiently and effectively. Every decision about investing is 100 percent producer-led and directly tied to the Industry Long Range Plan, ensuring the Beef Checkoff is making targeted efforts toward driving consumer demand for beef.

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cows grazing in a pasture