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Your Dollar Does

Your Checkoff Dollar Proves Beef Is Great for Babies' Growth

Every dollar you put into the Beef Checkoff creates new opportunities to drive demand for beef, like illustrating the beneficial role beef’s nutrients play in development during a child’s early years.

Thanks to this, for the first time ever, the 2020-2025 Dietary Guidelines for Americans committee recommends animal-sourced foods, such as beef, as a foundational food to support healthy growth for children from birth to 24 months of age.

Additionally, more than 1,275 nutrition researchers, pediatricians and credentialed nutrition influencers attended a virtual event in the fall of 2020 which provided science-based research to help strengthen the likelihood they would recommend beef as a first food.

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Put Your Knowledge to the Test

For every head of cattle sold, one dollar goes toward promotion, research and education about beef to increase demand in the US and around the world. The Beef Checkoff was built around this core mission, however there is still confusion and misinformation about how your dollar is being used.

Take this quick, 10-question quiz to see if you know fact from fiction about Checkoff regulations, program results and more.

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Quiz

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How many U.S. K-12 students have learned about beef production practices through curriculum co-funded by the Beef Checkoff?*

Where Does Your Dollar Go?

Checkoff Programs

The Beef Promotion and Research Act and Order authorizes Checkoff funds to be spent in the following program areas: promotion, research, consumer information, industry information, foreign marketing and producer communications.

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The Drive

The Beef Checkoff is dedicated to increasing consumer demand for beef and strengthening beef's position in the marketplace. Sign up today to receive the latest information, insights and results on how your Checkoff is accomplishing these things.

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