Every dollar you put into the Beef Checkoff creates new opportunities to drive demand for beef, like illustrating the beneficial role beef’s nutrients play in development during a child’s early years.
Thanks to this, for the first time ever, the 2020-2025 Dietary Guidelines for Americans committee recommends animal-sourced foods, such as beef, as a foundational food to support healthy growth for children from birth to 24 months of age.
Additionally, more than 1,275 nutrition researchers, pediatricians and credentialed nutrition influencers attended a virtual event in the fall of 2020 which provided science-based research to help strengthen the likelihood they would recommend beef as a first food.
For every head of cattle sold, one dollar goes toward promotion, research and education about beef to increase demand in the US and around the world. The Beef Checkoff was built around this core mission, however there is still confusion and misinformation about how your dollar is being used.
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The Drive in Five is a five-minute video round-up of the latest news on how your Checkoff dollars are being used to drive beef demand across America — and the world.
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The Beef Promotion and Research Act and Order authorizes Checkoff funds to be spent in the following program areas: promotion, research, consumer information, industry information, foreign marketing and producer communications.
Learn MoreThe Beef Checkoff is dedicated to increasing consumer demand for beef and strengthening beef's position in the marketplace. Sign up today to receive the latest information, insights and results on how your Checkoff is accomplishing these things.
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