YOUR DOLLAR PUTS BEEF IN 52% OF ALL MEAL KITS IN SUPERMARKETS

When looking for meal kits, the majority of shoppers crave options that are good for their diet. Your dollar satisfies that demand by putting beef in over half the meal kits available in supermarkets. And consumers can’t get enough—evidenced by a $93-million in-store meal kit category growth in 2018 alone.

Data from "Meal Kits Continue to Show Strength," R. Ruggless, March 7, 2019.

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