Meat substitutes continue to hold less than 1% total market share
The value of U.S. beef exports in Korea increased by $1.69 billion
Consumers saw "Beef. It's What's for Dinner." 1 billion times
Beef production curriculum has been introduced in over 10 school districts
Every dollar you put into the Beef Checkoff creates a new opportunity to drive demand for beef – through consumer promotions and educational efforts, to sharing the latest research with physicians, dietitians and the nutritional community as a whole, to strengthening consumer trust by showcasing advancements in cattle handling practices.
In short, your dollar supports a stronger industry, greater bottom line and more peace of mind knowing you can focus on what truly matters—producing the highest-quality, most sought-after protein on the planet.
The Beef Promotion and Research Act and Order authorizes checkoff funds to be spent in the following program areas: promotion, research, consumer information, industry information, foreign marketing and producer communications.
By investing checkoff dollars in these specific program areas, dollars are spent more efficiently and effectively. Every decision about investing is 100 percent producer-led and directly tied to the Industry Long Range Plan, ensuring the Beef Checkoff is making targeted efforts toward driving consumer demand for beef.
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