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How many graduates have completed the Checkoff-funded Masters of Beef Advocacy program? *
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Where Does Your Dollar Go?

Enjoy the latest stories from the field highlighting the many ways your dollars help strengthen our industry, our people and consumers' love for great beef.

Your Dollar Does

The Cattlemen’s Beef Promotion and Research Board, usually referred to as the Cattlemen’s Beef Board (CBB), oversees the Beef Checkoff program which was established in the Beef Promotion and Research Act as part of the 1985 Farm Bill. CBB manages the collection of $1 per head on all cattle sold in the U.S. and $1 per head equivalent on imported cattle, beef and beef products. CBB is also responsible for approving the annual budget for its national checkoff-funded programs.