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Frequently Asked Questions

New research conducted by Colorado State University (CSU) shows that the Beef Checkoff-funded Beef Quality Assurance (BQA) program results in a significant premium for calves and feeder cattle sold through video auction markets. The results showed a premium of $16.80/head for cattle that had BQA listed in the lot description.

Today, approximately 85 percent of U.S. beef comes from BQA-certified producers. Beef farmers and ranchers have historically participated in the BQA program simply because they believe it’s the right thing to do. In fact, the 2011 National Beef Quality Audit found that 87 percent of BQA-certified producers participate for that very reason1. In terms of securing economic longevity, the BQA program offers producers the opportunity to showcase their dedication to producing high-quality beef and earn premium dollars for it.

The BQA program’s purpose is to ensure cattle are raised under optimum management and environmental conditions. By protecting herd health and incorporating safe and effective management practices, BQA-certified producers provide consumers with high-quality beef they can trust to feed their families.

In the mid-1980s to 1990s, state cattle organizations began funding local BQA programs in an attempt to alleviate various defects – injection-site lesions, bruising and antibiotic residues within the meat – that were making their way through the beef supply chain.

In 1991, the Beef Checkoff funded the first National Beef Quality Audit to help identify product conditions and establish new benchmarks. As a result, the national BQA program was developed to address these areas of improvement.

While it was first established to correct quality issues, the BQA program has evolved over the years. Today, the program is more comprehensive, teaching producers how to improve production methods throughout the animal’s lifecycle, from how it’s raised to how it’s processed. As a result, the BQA program seeks to improve beef quality and safety.

To ensure the BQA program stays up to date on production methods and quality standards, the National Beef Quality Audit assesses it every five years.

“By measuring where the industry stands in regard to quality every five years, we’re able to advance the program, take a look at the industry holistically and see how the BQA program can address those issues and constantly improve beef products,” says Chase DeCoite, Director of BQA for the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff.

Producers voluntarily choose to become BQA certified; however, those who do can experience many benefits. Throughout the supply chain, the retail and food service sector drives demand for BQA certification. These companies and businesses want to offer their buyers and consumers the highest-quality beef available, and as such, will gravitate toward the products that are BQA certified.

Nowadays, more consumers want to know the story behind the food they eat. According to the checkoff-funded Consumer Beef Tracker, 70 percent of consumers sometimes, often or always consider how their food was raised before making their purchasing decisions.2 That’s why NCBA, on be half of the Beef Checkoff has launched a new campaign geared toward educating consumers about the benefits of the BQA program and show how today’s producers are committed to producing high-quality beef in a safe, environmentally friendly and sustainable way.

Moreover, cattlemen developed the BQA program for cattlemen to reinforce the beef industry’s dedication to responsibly raising cattle. As the beef industry evolves, there is always room for improvement. The BQA program is a resource that producers can utilize to ensure their production methods are up to par.

“BQA and the Beef Checkoff should be proud that we’ve had a program in place for 30 years to address quality concerns,” says DeCoite. “Producers should be proud they invested in a program that has been so successful, it is now being picked up by the supply chain and proves the product we’re serving is responsibly raised.”

From a value standpoint, BQA certification is not just the right thing to do for cattle, but also fiscally beneficial to the producer. Become BQA certified at www.BQA.org.

Frequently Asked Questions

From Meatless Mondays to the EAT-Lancet initiative, the beef industry has seen the call for consumers to eat less beef many times over. A recent EAT-Lancet report out of the United Kingdom suggests that the only way to save the planet is to eat less meat—and more nuts and beans. Reports such as these influence dietary guidelines around the world, so it is imperative the beef industry both understands and shares the true facts about beef’s environmental footprint.

A recent study shows that even if Americans removed all animal protein from their diets, they would reduce U.S. greenhouse gas (GHG) emissions by only 2.6 percent. Dr. Frank Mitloehner, professor and air quality specialist for the Department of Animal Science at the University of California says, “According to our research, if the practice of Meatless Monday were to be adopted by all Americans, we’d see a reduction of only 0.5 percent.”1

Beef Checkoff research shows that removing beef from the diet would likely have negative implications on the sustainability of the U.S. food system, as cattle are able to convert low-quality feed into high-quality protein. With beef removed as a protein option, an equivalent source of protein would need to take its place – and have its own GHG emission consequences.2

Mitloehner believes the majority of public confusion comes back to the wrongly reported environmental impact of meat and milk in the 2006 United Nations report, “Livestock’s Long Shadow.” The document stated, “The livestock sector is a major player, responsible for 18 percent of greenhouse gas emissions measured in carbon dioxide equivalents. This is a higher share than transport.”3

The media quickly latched onto the inaccurate statements within this report and distributed them to a wide audience. The conclusions within “Livestock’s Long Shadow” were wrongfully drawn through inconsistent comparisons. While the report’s researchers measured beef’s potential environmental impact from pasture to plate, they only assessed transportation emissions that take place while driving a vehicle – not those from well to wheel.

In a recent article, Mitloehner says leading authorities agree that, in the U.S., raising cattle and pigs for food accounts for about three percent of all GHG emissions, while transportation creates an estimated 26 percent.3

“Smarter animal farming, not less farming, will equal less heat,” says Mitloehner. “Producing less meat and milk will only mean more hunger in poor countries.”3

Today, beef production has less effect on the environment than ever before. According to USDA’s National Agricultural Statistics Service, U.S. beef farmers and ranchers produce the same amount of beef with one-third fewer cattle than they did in the 1970s. With enhanced genetics, heightened reproductive performance, faster growth and higher-quality feeds, beef farmers and ranchers are improving beef production processes.

Through its promotional and research efforts, the Beef Checkoff works alongside producers to improve consumer confidence in beef to help drive demand. When people view beef as a favorable product, they’re more apt to purchase it at grocery stores and restaurants. While climate change continues to be top-of-mind for many, the checkoff will continue to educate and provide the industry’s real picture so consumers continue to feel confident in eating beef.

Frequently Asked Questions

The food purchasing habits of city dwellers are often very different than those of people who live in more rural environments. For those who live “out in the country,” meals are often viewed as an opportunity to share the day’s happenings with their families. In cities – home to many on-the-go millennials who often live with roommates – cooking for one is a challenge. Restaurants and food trucks are on every corner, residential kitchens are smaller, storage is minimal, and at-home meals are few and far between.

The 2018 Power of Meat Study found that shoppers continue to look for ways to include convenience-focused solutions in their meal lineups.1 Millennial urbanites are the demographic behind this shift in shopping priorities, favoring quick, easy and nutrition meals. The beef industry is aware of this cultural shift—and that’s where meal kits enter the picture.

Meal kits range from at-home, subscription delivery services to take-home options consumers can pick up in a grocery store. The Beef Checkoff is recognizing this niche market and driving beef into more than half the meal kits available at supermarkets.2 In 2018, the Beef Checkoff’s Beef. It’s What’s For Dinner. brand launched fresh-beef meal kits in retail grocery stores across the country. Developed by the American Foods Group, the steak-bowl meal kits contain raw, USDA Choice beef packaged with all the ingredients needed to make different meal options. These grocery-store meal kits give consumers the convenience they want without the hassle of committing to a subscription.

Beef is the most valuable product at retail, according to the new custom Fresh Meat Market Basket Analysis.3 This study, commissioned by the Beef Checkoff, shows that beef shoppers generate more sales across the entire store. The average shopping cart containing beef is worth more than twice that of a cart without beef at the register, ringing up at $85.70 vs. $41.33 respectively. The power to drive additional food sales is one more reason beef remains a favorite item for both retailers and shoppers.4

The Beef Checkoff invests in studies like this to understand purchasing patterns and consumer interests. Furthermore, when beef is able to clearly show its retail advantages, it solidifies its presence within stores, encouraging greater availability for consumers.

While grocery-store meal kits present the beef industry with a tremendous opportunity, so do at-home-delivery meal kits. Companies specializing in these kits, like HelloFresh™ and Blue Apron™, ship boxes of refrigerated ingredients containing two to four recipes each. These kits are delivered at different intervals depending on the customer’s chosen meal plan. Within each box are all the ingredients and recipes needed to make delicious food right at home. Because consumers typically preselect the meals they wish to have delivered, these services can eliminate the more impulsive “shopping experience.” That means it’s even more essential to get beef into these meal kits during the product development process.

And, that’s exactly what the Beef Checkoff is doing. The checkoff has worked with dietitians at HelloFresh to demonstrate not only the benefits of including beef in a healthy lifestyle, but also the dedication cattle farmers and ranchers have toward raising high-quality beef. The Beef Checkoff hosted a group from HelloFresh’s corporate office for a full day of beef immersion complete with a farm tour and lessons on cattle feeding, reproduction, selection and herd health. The group also experienced an in-depth beef-cutting demonstration to help inspire them to include a wider variety of beef cuts within their consumer meal kits. By building a bridge between the farm and the finished product, the Beef Checkoff was able to help foster trust and increase positive sentiment about beef consumption.

Consumers must view beef as a favorable product for the beef industry to continue to thrive. There’s no doubt that cooking dinner looks very different today than in the past. The Beef Checkoff is investing resources toward research and promotion to continue increasing positive perception about beef while driving demand and enhancing availability at every turn.